Monday, July 21, 2014

Why Google’s Reported CPC Declines Can’t Tell The Story Of “A Mobile Advertising Problem”

It’s still happening. Google reported on Thursday that the average cost-per-click (CPC) was down again in Q2 from the prior year, marking the eleventh consecutive quarter in which the average CPC fell year-over-year. Some analysts and news outlets have been pointing to this as evidence of… . About SEO, PPC, SEM, Search Engines & Search … - Monday, July 21, 2014 - 5:45 Loading+Bookmark  

4 Simple Steps to Prize-Winning Inbound Marketing Strategy

The internet has changed how businesses approach sales and the vast majority now prefer to generate leads and sales through inbound marketing, rather than the more direct, pushy approach which is often off-putting to the buyer. In fact, a whopping 93% of companies now use inbound techniques to increase traffic, which of course turns into… … - Monday, July 21, 2014 - 2:10 Loading+Bookmark  

SEOlympics: Best Marketing Blogs of the US East by @albertcostill

It’s only fitting we return home to the USA for this month’s edition of SEJ’ SEOlympics – it is the month we celebrate our independence and all. However, we’ve opted to break the list up into regions – starting with blogs located on the East Coast. This way we won’t leave out any of the … - Monday, July 21, 2014 - 2:09 Loading+Bookmark  

Calculating Estimated ROI for a Specific Site & Body of Keywords

Posted by shannonskinner One of the biggest challenges for SEO is proving its worth. We all know it’s valuable, but it’s important to convey its value in terms that key stakeholders (up to and including CEOs) understand. To do that, I put together a process to calculate an estimate of ROI for implementing changes to keyword … - Monday, July 21, 2014 - 2:00 Loading+Bookmark  

Sunday, July 20, 2014

Why SEO Will Grow Your Business

As a small business or startup looking to gain traction, you know you need some internet exposure. But between refilling the coffeemaker, answering support calls, and improving your product, you haven’t figured out where to start. You want to get more people gabbing (and buying!), but don’t know how. You wonder: Should I hire a… … - Sunday, July 20, 2014 - 4:10 Loading+Bookmark  

19 Things I’ve Learned About Selling Websites by @markdaoust

When I started Quiet Light Brokerage in October of 2006, I had no idea that almost 8 years later I’d be looking back on over 500 deals closed and nearly $ 100 million in total transactions. We’ve been fortunate to have a lot of success over the years, but that success has come with a lot … - Sunday, July 20, 2014 - 4:09 Loading+Bookmark  

Saturday, July 19, 2014

SEO and Content Marketing: How To Find The Perfect Balance Between Both

As a marketer or business owner, it’s not enough to just specialize in one area of online marketing anymore. If you do, you may run into problems. Content marketers are often guilty of creating content to please readers at the expense of neglecting search engines, while SEOs can be found guilty of creating content to… … - Saturday, July 19, 2014 - 6:11 Loading+Bookmark  

Official Google Analytics App Released For iPhone by @mattsouthern

Marketers and website owners rejoiced yesterday as an official Google Analytics app was finally released for the iPhone, two years after the app was released for Android. The iPhone app comes with everything you’d expect if you’ve ever used the Android version. Along with real-time and time-based reports, you can also use the app to … - Saturday, July 19, 2014 - 6:09 Loading+Bookmark  

How We Increased LinkedIn Ads CTR 152%

One size fits all doesn’t work well in PPC given how rapidly the industry changes. Here at SEER, we have a vast array of clients with different goals, KPIs and target audiences and are constantly looking for new ways to get in front of the right people. So, when we needed to grow awareness and … - Saturday, July 19, 2014 - 4:06 Loading+Bookmark  

Yep, I’m back

Shortest. Career change. Ever. I’m back as CEO of Portent after six months as Chairman and Principal Consultant. I’m damned happy about it, too. Here’s why: We hit our goals. Steve came on board to get our business house in order. Frankly, I suck at that. Steve is great at it. He got it done. … - Saturday, July 19, 2014 - 12:10 Loading+Bookmark  

Friday, July 18, 2014

GoogleBot’s Glass

Search Engine Roundtable - Friday, July 18, 2014 - 8:07 Loading+Bookmark  

Submit Your Right To Be Forgotten Requests With Bing Now

Earlier this week we reported that Microsoft was taking their time working up a solution for Bing to handle the right to be forgotten strategy. Well, yesterday… Search Engine Roundtable - Friday, July 18, 2014 - 4:09 Loading+Bookmark  

Daily Search Forum Recap: July 18, 2014

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web… Search Engine Roundtable - Friday, July 18, 2014 - 2:06 Loading+Bookmark  

Local Keyword Research in 2014 and Beyond

Last year I did a lot of writing around the web focused on local keyword research, so much so that I had vowed not to do any content on the subject matter in 2014, but alas here we are and I'm doing another piece on local keyword research. Overall the fundamentals of local keyword research … - Friday, July 18, 2014 - 12:12 Loading+Bookmark