Wednesday, April 16, 2014

70% Said Google’s Penguin 2.1 Update Hurt them

About six-months ago, Google unleashed a major update to Penguin, the Penguin 2.1 update. The earlier feedback from that update was that is was a big impact to webmasters and mostly SEOs who used links in an aggressive manner. So I posted a poll asking you how you did with the update… Search Engine Roundtable - Wednesday, April 16, 2014 - 6:51 Loading+Bookmark  

ウェブマスター オフィスアワー 4 月 16 日 (Webmaster Office Hours in Japanese)

ウェブマスター オフィスアワーは、ウェブマスターの方からの質問にGoogle 社員がお答えしたり、ウェブマスターの方と Google の間での情報交換をざっくばらんに行う場です。みなさまから事前にイベントページ上に頂いた質問にお答えしながら、リアルタイムでやりとりもさせて頂けたらと思っています。Webmaster Japan コミュニティ( )にご参加の上、イベント ページをご覧ください みなさまにお会いできることを楽しみにしております!!   #ウェブマスターオフィスアワー   ・今後のウェブマスター オフィスアワー開催予定は Webmaster Japan コミュニティ( )またはサイト( )でご確認下さい。 ・過去のウェブマスター向けハングアウト一覧は以下 URL からご覧いただけます。 Uploads by Google Webmasters - Wednesday, April 16, 2014 - 2:19 Loading+Bookmark  

Broad Match Modifier – One Of The Four Match Types In The Mix!

In this blog post I’m going to highlight the reasons why Broad Match Modifier (BMM) should be given some attention! It may not be appropriate for your campaign, or particular areas within your campaign, but you should be aware of its distinction from Broad Match, the benefits it can encompass, and some useful tips for … - Wednesday, April 16, 2014 - 12:54 Loading+Bookmark  

Tuesday, April 15, 2014

How Copyblogger Increased Their Google Plus Growth Rate by 157%

When Copyblogger removed blog comments on March 24th, it sent reverberations throughout the web. As one of the content marketing’s founding fathers, removing comments made a statement about where things are, and where they’re going in regards to community participation on the web. At first, I was skeptical. Copyblogger has a smart marketing team, so … - Tuesday, April 15, 2014 - 11:44 Loading+Bookmark continues its expansion with the appointment of Ian Hucklesby. has continued its expansion with the appointment of Ian Hucklesby, previously Business Development Director at Greenlight, as Commercial Director. Ian joins after the company has undertaken a successful rebrand and is one of six new appointments in recent months. Following the re-brand, White has continued to win new clients and therefore more capacity has … - Tuesday, April 15, 2014 - 10:54 Loading+Bookmark  

Tracking Clicks on # Anchors in Google Analytics

A recent client acquisition lead to a good question in the office…. ‘Is it possible to track clicks on # Anchors in Google Analytics?’ The question arose due to the client’s website utilising a single page format with tabs anchor linking to sections further down the page. What are # Anchors? Many websites use ‘Named … - Tuesday, April 15, 2014 - 8:54 Loading+Bookmark  

10 free Google SEO tools everyone should use

Whether you define yourself as an online marketer, an SEO or a content marketer, our industry often has a love/hate relationship with Google. However, no matter how you personally regard the big G, there are a selection of free tools they provide with potentially helpful data. Using these can really help pump-up your digital marketing … - Tuesday, April 15, 2014 - 6:54 Loading+Bookmark  

Google’s Effective ‘White Hat’ Marketing Case Study

There’s the safe way & the high risk approach. The shortcut takers & those who win through hard work & superior offering. One is white hat and the other is black hat. With the increasing search ecosystem instability over the past couple years, some see these labels constantly sliding, sometimes on an ex-post-facto basis, turning … - Tuesday, April 15, 2014 - 6:54 Loading+Bookmark  

How your competitors may be outranking you with black-hat SEO techniques

Black-hat SEO has been around as long as search engines, and many of the SEO techniques that were previously seen as white-hat and used by many, have gradually moved through the grey area to black-hat. While many of these techniques are now likely to cause you more harm than good, it’s frustrating to still see … - Tuesday, April 15, 2014 - 4:54 Loading+Bookmark  

Search Market Share: Yahoo Hits New Low About To Slip Into Single-Digits

On the heels of Yahoo’s Q1 2014 earnings in which its search business showed signs of life comScore released new monthly search market share figures for the US market. They show Yahoo with 10.1 percent of the market — a new low for the company. It would appear that Yahoo is continuing… . About SEO, … - Tuesday, April 15, 2014 - 2:55 Loading+Bookmark  

MeasureCamp IV – Excel Tip Exchange

Saturday was the fourth MeasureCamp – a free ‘unconference’ dedicated to web analytics. As it was my third time going I made a last-minute decision to lead a session of my own, to let people swap the Excel tips and tricks they’d accumulated over their careers. The lack of preparation was probably a mistake but … - Tuesday, April 15, 2014 - 2:54 Loading+Bookmark  

10 Ways SEO Works for B2B Companies

by Jayson DeMers When marketers think of SEO, they often misunderstand its relationship with B2B companies. Typically, SEO is associated with B2C organizations, since customer acquisition is focused on a positive brand user experience. It’s easy to forget, though, that marketing to other businesses still involves marketing to people and building relationships. The reality is … - Tuesday, April 15, 2014 - 1:04 Loading+Bookmark  

These 5 public speaking tips will improve your writing today

Hello and welcome, are you all comfortable? Great, let’s begin. I’m here today to tell you, yes you, the man in the front row looking nervous, how the art of public speaking can be transferred in to your writing. ‘How’ I hear you ask? I’ll explain. Earlier this year I was fortunate enough to attend … - Tuesday, April 15, 2014 - 12:54 Loading+Bookmark  

RKG: Q1 US Paid Search Up 17 Percent, Fueled By PLAs; Smartphones Drove Just 7 Percent Of Spend

RKG is out with its first quarter Digital Marketing Report today, showing US paid search spend increased 17 percent year-over-year. This echoes positive Q1 global growth trends reported by Covario (25 percent) and IgnitionOne (8 percent). Mobile devices and product listing ads (PLAs) both drove… . About SEO, PPC, SEM, Search Engines & Search Marketing - Tuesday, April 15, 2014 - 11:55 Loading+Bookmark  

Google Expand “(not provided)” Offering Into Paid Clicks

So, Google has gone and done it… We heard on the grapevine a couple of weeks back that there were some ‘goings-on’ within Google around the ever-so helpful (not provided) data, or lack thereof. In October 2011, Google provided SSL encryption for signed-in searches on Google, meaning that a user’s search term was tracked as … - Tuesday, April 15, 2014 - 10:54 Loading+Bookmark