Monday, July 28, 2014

Google 7 Packs Dropped But Probably Not as Much as MozCast Indicated

Last week, in the wake of the Google’s Local Algo update, MozCast was showing precipitous decline in their tool that measures visibility of the pack. With the access to the actual queries (thanks to Moz for that transparency), Linda (and to a lesser extent I) noticed anamolies, with totally unpredictable results based on previous searching … - Monday, July 28, 2014 - 6:09 Loading+Bookmark  

10 Social Media PR Lessons From #OITNB

With the big push in content marketing and the use of social media as a commonplace tactic for brands, rising above the noise is a challenge. With a little creativity, any brand can steal some inspiration from shows like “Orange is the New Black”. Search Engine Watch – Latest - Monday, July 28, 2014 - 6:06 Loading+Bookmark  

How Knowledge Base Entities can be Used in Searches

When Google crawls the Web to collect information about objects or entities, it also collects facts about those entities. These facts are separated into different categories or attributes associated with those entities. For example, a book may have attributes such as an author, a publisher, a year published, a web site where it can be … - Monday, July 28, 2014 - 6:05 Loading+Bookmark  

Google “Pigeon” Updates Local Search Algorithm

“From what I’ve heard so far, this is a significant update with major changes in Google’s Local results.” - Monday, July 28, 2014 - 4:12 Loading+Bookmark  

Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

In the battle for luxury shoppers, top retailers in 2013 outspent top luxury brands on Google AdWords paid search ads in four of five categories: apparel, beauty and cosmetics, shoes, and watches, according to a new report from AdGooroo. Search Engine Watch – Latest - Monday, July 28, 2014 - 4:06 Loading+Bookmark  

6 Tips for Writing Successful LinkedIn Articles

LinkedIn is a great platform for publishing articles, but you need to have a strategy and consider what types of content work best for the people reading articles on LinkedIn. Here’s how to write articles that will succeed on LinkedIn. Search Engine Watch – Latest - Monday, July 28, 2014 - 2:07 Loading+Bookmark  

Here’s Your Syllabus: Everything a Marketer Needs for Day 1 of an MBA

Posted by willcritchlow A few years ago, I wrote a post on my personal blog about MBA courses. I have a great deal of respect for the top-flight MBA courses based, in part, on how difficult I found the business-school courses I took during my graduate degree. I’m well aware of the stereotypes prevalent in … - Monday, July 28, 2014 - 2:00 Loading+Bookmark  

Sunday, July 27, 2014

Multiple Currencies Support

We have a new important announcement. From now on Positionly makes it easier to settle the payments and offers multiple currencies! Currently we support: USD, EUR, PLN, TRY and RUB. Positionly is being used by various companies and professionals from around the world. Until now our prices were only available in USD. We received many… … - Sunday, July 27, 2014 - 12:10 Loading+Bookmark  

Silicon Valley Entrepreneurs Are The New Rock Stars in Hollywood [Infographic] by @MDMSEO

Name one entrepreneur that wasn’t a fan of the hit TV series Entourage. You can’t. The show gave us all a peek into the crazy and wild ride they call Hollywood, and it quickly became a Sunday night ritual for many. When the wild ride ended, many were left wondering if any network would step … - Sunday, July 27, 2014 - 12:09 Loading+Bookmark  

Saturday, July 26, 2014

How to Stand out in Highly Competitive Industries

Every entrepreneur who conceives of his/her first business idea likes to think that it is original, world changing, and one-of-a-kind to boot. Of course, the reality is that truly original ideas are far and few between – chances are that a number of bright people around the world have already thought of your idea in… … - Saturday, July 26, 2014 - 2:10 Loading+Bookmark  

International SEO is a Huge Opportunity For Marketers: Interview With Eli Schwartz by @murraynewlands

As part of our coverage from the sold-out Searchmetrics x Search Engine Journal conference in San Francisco on SEO, content marketing, and analytics, I caught up with Eli Schwartz of SurveyMonkey to discuss the opportunities marketers are missing out on with international SEO. In the video below Eli explains the importance of international SEO, and how you … - Saturday, July 26, 2014 - 2:09 Loading+Bookmark  

Friday, July 25, 2014

7 Refreshingly Simple Ideas to Make Your Content More Engaging

The competition for audience attention is fierce. Across the board, marketers are increasing their investments in content. Not to mention, human attention spans are getting shorter. Brands need more than great content to engage their audiences – they need to take advantage of every millisecond to delight and engage people on a 1:1 level. The… … - Friday, July 25, 2014 - 4:11 Loading+Bookmark  

Facebook’s Daily Active Users Are Up By 19 Percent by @mattsouthern

Facebook just released their Second Quarter 2014 Financial Summary, included in the report are a lot of positive statistics for the social media giant. Most notably, compared to last year there is a 19% increase in daily active users, bringing the total count to 829 million users. Second quarter revenue was up a whopping 61% … - Friday, July 25, 2014 - 4:10 Loading+Bookmark  

7 Pack Decline of over 60% Reported by MozCast

Update: Moz has provided me with a list of local searches that were returning packs that no longer are. I am sharing this here as a Google Doc. If you draw any conclusions from the data please reshare it. There has been some discussion at Plus and SearchEngineland about the impact of the recent Local Search … - Friday, July 25, 2014 - 4:10 Loading+Bookmark  

Solutions For Responsive Images [Responsive Design]

As a designer and developer we find various technologies to improve online user interaction within multi resolutions. With the increase of people using smartphones and tablets to browse or purchase online, there is no reason why having a responsive website is not important to your company. Responsive websites are able to adapt to any image … - Friday, July 25, 2014 - 12:10 Loading+Bookmark