Thursday, April 10, 2014

Adwords Scripts Grows Up With MCC Level Scripts

So far, many have dismissed AdWords scripts as a toy that you can only use for small AdWords account setups. There are some ways to build out larger script frameworks that span multiple accounts, but it is clunky and still requires you to install a snippet of code into each account. Worse yet, if… . … - Thursday, April 10, 2014 - 7:56 Loading+Bookmark  

Google Tests Video Search Results Without Thumbnail Images

For the longest time, videos found within Google’s search results contained thumbnail images of a frame within the video. That is how Google displays richer search results, ever since the days of Universal Search. It seems like Google is testing making those video results a bit less rich by… . About SEO, PPC, SEM, Search … - Thursday, April 10, 2014 - 6:55 Loading+Bookmark  

Social Media: Building Communities

Has your boss ever come to you and asked, “So what is our Facebook growth rate?” and your first thought is, ‘ermm…?!’ Yes – it’s a pretty daunting question. The thing is, social media isn’t as easy as tracking some numbers and then *poof* you magically have your answer. Although you can track data, you … - Thursday, April 10, 2014 - 6:55 Loading+Bookmark  

Google Expand “(not provided)” Offering Into Paid Clicks

So, Google has gone and done it… We heard on the grapevine a couple of weeks back that there were some ‘goings-on’ within Google around the ever-so helpful (not provided) data, or lack thereof. In October 2011, Google provided SSL encryption for signed-in searches on Google, meaning that a user’s search term was tracked as … - Thursday, April 10, 2014 - 2:54 Loading+Bookmark  

Wednesday, April 9, 2014

24 SEO Experts Discuss their Favorite Eras of Google

Understanding what happened in the past (and why it did) in addition to following current trends can offer a more complete picture of a phenomenon, a picture with deeper context and practical use. This post takes a look at the history of local SEO through our infographic and asks 24 SEO experts to consider their … - Wednesday, April 9, 2014 - 5:10 Loading+Bookmark  

Not Provided Comes To Paid Search: What Will The Impact Be?

If you’re reading this, you probably already know that Google is making changes that will bring the much-maligned “(not provided)” to paid search. The AdWords world has been abuzz about the change for the past few days. The gist of the development is that when people using secure… . About SEO, PPC, SEM, Search Engines … - Wednesday, April 9, 2014 - 2:56 Loading+Bookmark  

Marketo’s Marketing Nation Summit #mktgnation14 Brings Marketing Industry to San Francisco

San Francisco’s Moscone Center was abuzz with marketers from around the world earlier this week, as Marketo hosted […] Author information Murray Newlands CEO at The Mail Online Murray is Deputy Editor at Search Engine Journal, Murray founded The Mail in 2013, an angel-funded startup publication covering performance marketing and mobile marketing. Murray is an … - Wednesday, April 9, 2014 - 1:55 Loading+Bookmark  

Daily Search Forum Recap: April 9, 2014

Here is a recap of what happened in the search forums today… Search Engine Roundtable - Wednesday, April 9, 2014 - 1:55 Loading+Bookmark  

Official: Google Brings “Not Provided” To Ads, Will Withhold Search Query Data From Paid Clicks

As suspected, Google is moving to secure search for clicks on paid search ads. In an announcement posted by Paul Feng, Product Management Director, AdWords on the Ads Developer Blog, the company states, “Today, we are extending our efforts to keep search secure by removing the query from the… . About SEO, PPC, SEM, Search … - Wednesday, April 9, 2014 - 12:55 Loading+Bookmark  

How Much Content Do You Need For B2B SEO Success?

While B2B SEOs understand the value in content marketing initiatives, we sometimes fail to understand the level of content commitment required to demonstrate success. In the Chief Marketing Officer (CMO) Council’s recent study, “The Content Connection to Vendor Selection,”… . About SEO, PPC, SEM, Search Engines & Search Marketing - Wednesday, April 9, 2014 - 11:59 Loading+Bookmark  

Google Responds To Misattributed Content Saying They May Show The Canonicalized URL

A few weeks ago, we reported on cases where Google was misattributing content for select news publishers. We showed examples of Google showing URLs of large news publishers but those URLs listed were not the source URLs and thus, redirecting from Google’s search results to a completely… . About SEO, PPC, SEM, Search Engines & … - Wednesday, April 9, 2014 - 10:55 Loading+Bookmark  

Creating Content Is Bigger Than Just SEO

SEO Newb to Content Journeyman? In my 18 short months as an SEO/content marketer/copy-writer/client-communicator and #RCS enthusiast I’ve had the opportunity to learn probably more about this industry than most newbies out of college. I learned the finer details behind prospecting, outreach and generating winning strategies that drive rankings, traffic and business awareness for our … - Wednesday, April 9, 2014 - 10:54 Loading+Bookmark  

Marin: If Google Applies “Not Provided” To PPC, Paid Search Management Platforms Will Still Work

Yesterday, we reported that it seems likely Google will soon stop passing search query data on paid search clicks, as it already has for clicks on organic search results. With the news came questions — among them whether paid search management platforms such as Marin, Acquisio and Kenshoo… . About SEO, PPC, SEM, Search Engines … - Wednesday, April 9, 2014 - 9:55 Loading+Bookmark  

MapQuest Aims For Reboot With New Content, Partners, UI

A few years ago, while others were investing in their mapping platforms, AOL was coasting with MapQuest. AOL’s sustained neglect of the online mapping pioneer cost the site its leadership in digital maps. Now the company hopes to claw its way back with new content and functionality in what… . About SEO, PPC, SEM, Search … - Wednesday, April 9, 2014 - 8:59 Loading+Bookmark  

How to Score Your Website’s SEO in 10 Minutes or Less

Many digital marketers know a lot of details about SEO, but they have trouble with the big picture. One of the most important skills you can develop is getting a quick snapshot of a website’s SEO. All it takes is ten minutes. And you don’t need any expensive tools. You can use this step-by-step process … - Wednesday, April 9, 2014 - 8:33 Loading+Bookmark