Tag Archives | AdWords

Label Keywords and Ads in Bulk with an AdWords Script

Last month I had an AdWords Script for bulk labelling ad groups – here’s a similar one to label keywords and creative. Now you can cover everything in your account in labels, until it looks like an explosion in a post-it factory! There are many reasons to label keywords: to keep track of different types …

seoptimise.com - 16 hours ago Loading+Bookmark  

AdWords Click Fraud Service Found Using Google’s Trademark, Promoting Itself On YouTube

How’s this for brazen? For at least two years, a Russian hacker has been running a cheekily-named click fraud service called GoodGoogle, promoting it in videos on Google’s YouTube and using Gmail accounts to correspond with customers. Online security expert, Brian Krebs, recently… . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - Monday, July 28, 2014 - 11:45 Loading+Bookmark  

New Free Dynamic Sitelinks on Google AdWords Ads – Everything You Need to Know

Dynamic sitelinks are automatically generated and appear below your Google AdWords ad text. They cost nothing if they’re clicked and provide more space on the search results. Here’s everything advertisers need to know about dynamic sitelinks. Search Engine Watch – Latest

searchenginewatch.com - Monday, July 28, 2014 - 10:06 Loading+Bookmark  

How to Make AdWords Paid Search Work for You – 7 Important Steps

Want to make your AdWords PPC accounts work better for you? By using these seven routine tasks, you can be not only more effective in managing your paid search clients, but become more valuable to your clients as well. Search Engine Watch – Latest

searchenginewatch.com - Friday, July 25, 2014 - 12:09 Loading+Bookmark  

Google AdWords Rolls Out Dynamic Sitelinks

“Today, we’re introducing dynamic sitelinks: automatically generated sitelinks that appear below your ad text, connecting potential customers to relevant pages on your website more easily.”

webmasterworld.com - Friday, July 25, 2014 - 6:11 Loading+Bookmark  

Google AdWords Debuts Dynamic Sitelinks Globally: What You Need To Know

Meet Dynamic Sitelinks, the latest ad snippet from Google AdWords. Dynamic sitelinks are another one of those add-ons — like seller ratings and consumer ratings annotations — in which advertisers don’t have control over what displays or when the content is triggered. Here’s… . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 1 week ago Loading+Bookmark  

Reach & Frequency: The Forgotten Dimension Of GDN On AdWords

The Reach and Frequency report lives under the Dimensions tab in AdWords; yet this information often gets overlooked in favour of analysis on areas such as geographic location or time of day. What Can You See From This Report? Very simply, this report shows the following: Reach:  The number of… . About SEO, PPC, SEM, …

searchengineland.com - 1 week ago Loading+Bookmark  

Label Keywords and Ads in Bulk with an AdWords Script

Last month I had an AdWords Script for bulk labelling ad groups – here’s a similar one to label keywords and creative. Now you can cover everything in your account in labels, until it looks like an explosion in a post-it factory! There are many reasons to label keywords: to keep track of different types …

seoptimise.com - 1 week ago Loading+Bookmark  

Google Earnings Report Shows New AdWords Ad Format Increased Click Through Rates

Google announced their Q2 earnings last night and beat estimates, although some are worried about mobile ads being an issue and Nikesh Arora leaving the company… Search Engine Roundtable

seroundtable.com - 2 weeks ago Loading+Bookmark  

Think Twice Before Using Top of Page Bidding in AdWords

What we did While bidding to the top of the page isn’t always the best strategy for paid search, it can be a good strategy depending on your goals, i.e. focusing on clicks or awareness, being the most competitive for certain terms, etc. We recently had a client who was hitting the end of their …

seerinteractive.com - 2 weeks ago Loading+Bookmark  

Here’s Why Google AdWords Phrase Match Matters [Stats + Theory]

A few months ago Bryant Garvin wrote an interesting post arguing how phrase match keywords have negligible use in Google AdWords campaigns, and how exact and modified broad match keywords should instead provide sufficient opportunity for most Google AdWords advertisers to maximise value from their campaigns. The following reasons were cited for the apparent lack …

searchenginepeople.com - 2 weeks ago Loading+Bookmark  

Improve Your AdWords Performance With These 3 Google Analytics Reports

You can apply the Location, Devices, and Landing Pages reports in Google Analytics to your AdWords accounts to improve the performance of your campaigns. Here’s where to find these three reports and how to maximize their value. Search Engine Watch – Latest

searchenginewatch.com - 2 weeks ago Loading+Bookmark  

Improve Your AdWords Performance With These 3 Google Analytics Reports

You can apply the Location, Devices, and Landing Pages reports in Google Analytics to your AdWords accounts to improve the performance of your campaigns. Here’s where to find these three reports and how to maximize their value. Search Engine Watch – Latest

searchenginewatch.com - 2 weeks ago Loading+Bookmark  

Google AdWords Express App Now Available

Google has launched a new app for AdWords Express, the product designed to simplify search advertising for small businesses. In addition, Google is giving those advertisers better geotargeting to let them choose where their ads appear. Search Engine Watch – Latest

searchenginewatch.com - 2 weeks ago Loading+Bookmark  

Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

Advertisers can download product reports, edit bids, keywords, ad groups, ads, and destination URLs, and import changes using bulk uploads. Also, you can now use AdWords Editor to edit bids and destination URLs for specific products. Search Engine Watch – Latest

searchenginewatch.com - 2 weeks ago Loading+Bookmark