Tag Archives | AdWords

Google’s “Step Inside AdWords” News: Features For App Ads, More UI Tools, No Wild Surprises

Anticipation has been running high among paid search marketers about what today’s AdWords announcement — dubbed “Step Inside AdWords — might hold, since Google began teasing the news. However, any fears of drastic changes in the vein of last year’s move to enhanced… . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - Tuesday, April 22, 2014 - 10:55 Loading+Bookmark  

SEO Newsletter: AdWords + Social Media = Amplified Reach

SEO Newsletter: AdWords + Social Media = Amplified Reach was originally published on BruceClay.com, home of expert search engine optimization tips. Internet marketing is evolving — are you? This month’s SEO Newsletter focuses on amplifying your business’s online reach with articles explaining how to use an underutilized and under-publicized paid, local search marketing platform, AdWords …

bruceclay.com - Friday, April 18, 2014 - 11:30 Loading+Bookmark  

5 Steps To Leverage Those AdWords Bid Simulations For Maximum Return

Though the basic concepts have remained the same, a lot has changed since Hal Varian released his bidding tutorial back in 2009 (video autoplay), especially with enhanced campaigns and those new mobile and location bid modifiers. One such change is that keyword-level simulations are now available… . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - Friday, April 18, 2014 - 6:57 Loading+Bookmark  

Google Teases April 22 AdWords News, More Than 10 Announcements Coming

On April 22, Jerry Dischler, VP of Product Management for AdWords will unveil a slew of new features and tools that are coming out of beta during a livestream from an AdWords customer event. Google has given Search Engine Land an exclusive early look at a blog post going up later today that gives a… …

searchengineland.com - 1 week ago Loading+Bookmark  

Google AdWords Not Provided Still Hypocritical

As you know, Google is now not passing referer data to AdWords advertisers log files, web servers and analytics packages. Hence, AdWords went Not Provided… Search Engine Roundtable

seroundtable.com - 2 weeks ago Loading+Bookmark  

Report: Google Running Another Test To Map In-Store Sales To AdWords Ads

When Google introduced Estimated Total Conversions in AdWords last September, the company made clear it was working on ways to measure the impact of online advertising on in-store sales as it outlined the initiative to give advertisers a complete view of the effect their search advertising has on… . About SEO, PPC, SEM, Search Engines & …

searchengineland.com - 2 weeks ago Loading+Bookmark  

Adwords Scripts Grows Up With MCC Level Scripts

So far, many have dismissed AdWords scripts as a toy that you can only use for small AdWords account setups. There are some ways to build out larger script frameworks that span multiple accounts, but it is clunky and still requires you to install a snippet of code into each account. Worse yet, if… . …

searchengineland.com - 2 weeks ago Loading+Bookmark  

AdWords Editor Version 10.4 Arrives With Bid Strategies Support

The PPC Twittersphere lit up today with word that Google dropped the latest version of AdWords Editor today. Here’s the lowdown on what’s new in Version 10.4. Bids and Bid Strategies: Much awaited, AdWords Editor now supports flexible bidding strategies. Users can update bid strategies… . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 2 weeks ago Loading+Bookmark  

Google Makes Linking Adwords Accounts Easier With New Bulk Linking Feature

Today Google announced a new bulk linking feature that allows Google Adwords account users to link all of their accounts with a quick click of a button. Google said the new “linking wizard” will be available to anyone who has access to an Adwords MCC (client center) with multiple… . About SEO, PPC, SEM, Search …

searchengineland.com - 2 weeks ago Loading+Bookmark  

The Enhanced Campaigns Big Picture & What’s Next For AdWords

Google’s gearing up for a big announcement on April 22. The last time Google truly lowered the boom, we got Enhanced Campaigns, which have radically changed the SEM landscape. Let’s take a look at where Enhanced Campaigns have led us and what might be coming next. Enhanced Campaigns Have Changed… . About SEO, PPC, SEM, …

searchengineland.com - 2 weeks ago Loading+Bookmark  

Google AdWords Call Conversions To Get More Granular, Enable Target ROAS Bidding

Google is continuing to refine the way advertisers can track and optimize for conversion tracking events in AdWords. Last week, advertisers using call extensions and tracking call conversions were alerted that, at the end of April, they’ll be able to split call conversions up based on call… . About SEO, PPC, SEM, Search Engines & …

searchengineland.com - 2 weeks ago Loading+Bookmark  

How To Reduce Landing Page Clutter For Optimal AdWords Performance

When it comes to optimizing PPC landing pages, marketers often think about beefing up page copy, adding trust signals, or including eye-catching graphics. What they often neglect to consider are ways to reduce page clutter — ways to make the information on your landing page easier to read, or… . About SEO, PPC, SEM, Search …

searchengineland.com - 4 weeks ago Loading+Bookmark  

4 Steps To The Perfect AdWords Audit

I recently participated in a few SEM tune-up clinics where we did live reviews of AdWords accounts. While I hope I provided a few interesting tidbits, I think the thing advertisers are looking for in these sessions is insight into the process that other practitioners go through when checking an… . About SEO, PPC, SEM, …

searchengineland.com - 4 weeks ago Loading+Bookmark  

New AdWords For Video Reporting Now Rolling Out In Google Analytics

Google is introducing a new Video Campaigns report in Google Analytics to give advertisers more insights into the performance of their YouTube TrueView ads that are managed through AdWords for Video campaigns. The new report is rolling out in Analytics accounts over the next few days and can be… . About SEO, PPC, SEM, Search …

searchengineland.com - 4 weeks ago Loading+Bookmark  

7 Ways to Identify Long Tail Keywords on Google AdWords by @Rocco_Zebra_Adv

PPC advertisers are constantly looking for long tail keywords because they are more likely to generate quality clicks at a lower CPC than more general and extremely competitive keywords. For example, “buy an affordable black dress online” versus the more general (and expensive) “women’s black dress” or “women’s clothing”. But how do you find valuable …

searchenginejournal.com - 4 weeks ago Loading+Bookmark