Tag Archives | AdWords

Reach & Frequency: The Forgotten Dimension Of GDN On AdWords

The Reach and Frequency report lives under the Dimensions tab in AdWords; yet this information often gets overlooked in favour of analysis on areas such as geographic location or time of day. What Can You See From This Report? Very simply, this report shows the following: Reach:  The number of… . About SEO, PPC, SEM, …

searchengineland.com - Tuesday, July 22, 2014 - 11:45 Loading+Bookmark  

Label Keywords and Ads in Bulk with an AdWords Script

Last month I had an AdWords Script for bulk labelling ad groups – here’s a similar one to label keywords and creative. Now you can cover everything in your account in labels, until it looks like an explosion in a post-it factory! There are many reasons to label keywords: to keep track of different types …

seoptimise.com - Tuesday, July 22, 2014 - 4:07 Loading+Bookmark  

Google Earnings Report Shows New AdWords Ad Format Increased Click Through Rates

Google announced their Q2 earnings last night and beat estimates, although some are worried about mobile ads being an issue and Nikesh Arora leaving the company… Search Engine Roundtable

seroundtable.com - Friday, July 18, 2014 - 10:06 Loading+Bookmark  

Think Twice Before Using Top of Page Bidding in AdWords

What we did While bidding to the top of the page isn’t always the best strategy for paid search, it can be a good strategy depending on your goals, i.e. focusing on clicks or awareness, being the most competitive for certain terms, etc. We recently had a client who was hitting the end of their …

seerinteractive.com - Friday, July 18, 2014 - 3:05 Loading+Bookmark  

Here’s Why Google AdWords Phrase Match Matters [Stats + Theory]

A few months ago Bryant Garvin wrote an interesting post arguing how phrase match keywords have negligible use in Google AdWords campaigns, and how exact and modified broad match keywords should instead provide sufficient opportunity for most Google AdWords advertisers to maximise value from their campaigns. The following reasons were cited for the apparent lack …

searchenginepeople.com - 1 week ago Loading+Bookmark  

Improve Your AdWords Performance With These 3 Google Analytics Reports

You can apply the Location, Devices, and Landing Pages reports in Google Analytics to your AdWords accounts to improve the performance of your campaigns. Here’s where to find these three reports and how to maximize their value. Search Engine Watch – Latest

searchenginewatch.com - 1 week ago Loading+Bookmark  

Improve Your AdWords Performance With These 3 Google Analytics Reports

You can apply the Location, Devices, and Landing Pages reports in Google Analytics to your AdWords accounts to improve the performance of your campaigns. Here’s where to find these three reports and how to maximize their value. Search Engine Watch – Latest

searchenginewatch.com - 1 week ago Loading+Bookmark  

Google AdWords Express App Now Available

Google has launched a new app for AdWords Express, the product designed to simplify search advertising for small businesses. In addition, Google is giving those advertisers better geotargeting to let them choose where their ads appear. Search Engine Watch – Latest

searchenginewatch.com - 1 week ago Loading+Bookmark  

Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

Advertisers can download product reports, edit bids, keywords, ad groups, ads, and destination URLs, and import changes using bulk uploads. Also, you can now use AdWords Editor to edit bids and destination URLs for specific products. Search Engine Watch – Latest

searchenginewatch.com - 1 week ago Loading+Bookmark  

You Can Now Link Your Google My Business & AdWords Accounts

Google has announced an update to location extensions that will let advertisers link their Google My Business and AdWords accounts to ensure consumers will receive the correct local information they need when they’re ripe to purchase. Search Engine Watch – Latest

searchenginewatch.com - 1 week ago Loading+Bookmark  

You Can Now Link Your Google My Business & AdWords Accounts

Google has announced an update to location extensions that will let advertisers link their Google My Business and AdWords accounts to ensure consumers will receive the correct local information they need when they’re ripe to purchase. Search Engine Watch – Latest

searchenginewatch.com - 1 week ago Loading+Bookmark  

Google Wants You To Link Your Google My Business & AdWords Accounts

Google announced they want you to link your new Google My Business account, formerly Google Places, with your Google AdWords account. This is the new and “upgraded location extensions” that should offer you a “a better way to display your business locations in every ad… Search Engine Roundtable

seroundtable.com - 1 week ago Loading+Bookmark  

Now Link Google My Business And AdWords, Get Account-Level Location Extensions

Google is introducing the ability to set up location extensions at the account level by linking your Google My Business account to your AdWords account. No longer will location extensions need to be set up separately for each campaign. Formerly called Google Places for Business, Google My Business,… . About SEO, PPC, SEM, Search Engines …

searchengineland.com - 1 week ago Loading+Bookmark  

How To Improve Shopping Ad Performance & Quality Score In AdWords

By late August, Product Listing campaigns for AdWords will be retired in favor of Shopping campaigns, so if you haven’t started migrating, don’t delay much longer. You can run both campaign types simultaneously, so start tweaking Shopping campaigns now so that they’ll be performing great by the… . About SEO, PPC, SEM, Search Engines & …

searchengineland.com - 2 weeks ago Loading+Bookmark  

Google Sends Out Local Sticker with Sophisticated, Personalized AdWords Solicitation

I just received the this Review Us on Google  window sticker enclosed with a very sophisticated and personalized pitch based on the fact that I had a verified Local listing on Google Plus. The sticker was the hook to open the envelope. Once opened I was presented with a very slick, individualized piece of literature. The …

blumenthals.com - 2 weeks ago Loading+Bookmark