Tag Archives | Building

Using Analytics To Enhance Your Link Building Strategy

Like everyone else, I’m not psyched that Google took away my organic keyword data. It’s pretty uncool and, as a marketer, it makes my life a bit harder. However, analytics is much more than keywords; and, there’s a lot of great information in there that can help drive better… . About SEO, PPC, SEM, Search Engines …

searchengineland.com - 9 months ago Loading+Bookmark  

Myths About Link Building That Hurt Internet Marketing

Myth No. 1: Social Media Link Building Helps Search Engine Optimization I still see way too many SEO bloggers and forum pundits spouting this nonsense. Some of them continue to cite correlation studies that don’t prove any relationship exists between social media links and search engine results performance. Major social media blocks Web search so …

seotheory.com - 9 months ago Loading+Bookmark  

Link Building 101: Local Link Building

Local link building is a commonly untapped resource, which can lead to quick yet quality links and net local customers. Here are some great strategies to build local links that can work for any business, as well as why they’re worth pursuing. Search Engine Watch – Latest

searchenginewatch.com - 9 months ago Loading+Bookmark  

The Value of Referrer Data in Link Building

How is referrer data useful in your link building strategy? Learn three simple signals to help you better understand and capitalize on your referrer data, plus, find out how to take advantage of competitor data for more diversified links. Search Engine Watch – Latest

searchenginewatch.com - 9 months ago Loading+Bookmark  

Brand Link Building – URL Misspellings

Wil Reynolds recently spoke on Content Ideation + Links for the Lazy Marketer at the Conductor C3 Conference; here he mentioned a brand URL misspelling strategy I had done with one of my clients. This strategy was a quick and easy way to acquire quality links as well as protect a specific brand. In this …

seerinteractive.com - 9 months ago Loading+Bookmark  

Building Relationships in Social Media

You would be shocked to know how many brands operating on social media are wholly squandering their opportunities. Part of the reason you may be shocked, however, is that you may blend right in with these opportunity-wasters, because you may not even realize what the opportunity is. When you're branding via sites like Facebook, Twitter, …

searchenginepeople.com - 9 months ago Loading+Bookmark  

Building A B2B Brand From Scratch Through Search

In the past few articles, I’ve talked about various search strategies to apply to your existing B2B search campaigns. But what if you’re starting from scratch, and you’re building your brand for the first time? Maybe your brand is embarking on a strategy to expand into the market… . About SEO, PPC, SEM, Search Engines …

searchengineland.com - 9 months ago Loading+Bookmark  

Why The YouTube Keyword Tool Is So Amazing For Link Building

Debra Mastaler mentioned the YouTube keyword tool again recently, and I don’t think I’ve been this excited about keywords in, well… ever. I confess to only now realizing how much of a help it can be. Never mind the awesome fact that you can get keywords and easily import them into… . About SEO, PPC, …

searchengineland.com - 9 months ago Loading+Bookmark  

Building an Inside Out Approach to Ranking in Search and Improve

I very rarely get to work with brand new brands when it comes to SEO. Usually, my clients veer toward the established brick and mortar businesses that are looking to provide another leg via online sources to help magnify their brand name. Most of the time, these clients come to me with preconceived ideas as …

searchenginepeople.com - 10 months ago Loading+Bookmark  

Did Hummingbird Eat Link Building?

Panda squashed bad content. Penguin froze low-quality links. And now, did Hummingbird eat link building? Hummingbird wasn’t just another algorithm update. It was more a re-tooling, behind-the-scenes adjustment to make Google faster and smarter. And it most likely opens the door for a lot more… . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 10 months ago Loading+Bookmark  

Link Building 101: Finding Web Mentions

Monitoring and searching for mentions of your website, brand, product, or company is a common link building tactic. Here’s how to successfully turn these mentions into great link building opportunities using Google Alerts and Fresh Web Explorer. Search Engine Watch – Latest

searchenginewatch.com - 10 months ago Loading+Bookmark  

5 Link Building Opportunities Minus the Content by @pageonepower

Content is nearly synonymous with link building these days (or link ‘earning’, depending upon who you talk to). Even Google recently changed their user guidelines, which now imply the need to invest in content: “In general, webmasters can improve the rank of their sites by creating high-quality sites that users will want to use and …

searchenginejournal.com - 10 months ago Loading+Bookmark  

Broken Link Building: Why Suggesting Your Own Content Isn’t a Smart Strategy

The higher the quality of the replacement content you suggest, the higher the likelihood that your pitch will succeed. By limiting your replacement strategy to just your own content, you reduce the chances of your pitch being successful. Here’s why. Search Engine Watch – Latest

searchenginewatch.com - 10 months ago Loading+Bookmark  

Interview with Link Building Expert Barrie Smith by @murraynewlands

  Barrie Smith is an experienced link builder, having worked with Receptional for almost nine years. He has worked on numerous successful SEO and link building activities and was the driving force behind the campaigns that saw Receptional nominated at the UK Search Awards for the past two years. I recently caught up with Barrie to …

searchenginejournal.com - 10 months ago Loading+Bookmark  

Link Building 101: Competitor Analysis

Competitor backlink analysis is great – you get the initial research into the industry done, it helps you understand the competition, and it gives you a tidy list of high opportunity links. Let’s dive into the how of competitor backlink analysis. Search Engine Watch – Latest

searchenginewatch.com - 10 months ago Loading+Bookmark