Tag Archives | Campaigns

7 Critical Steps to Boosting your Campaign’s CTR

People don’t generally have a favourable attitude towards ads, so it was delightful for us lovers of PPC to hear Jon Myers talk at January’s Biddable World Conference about present and future paid search trends, where he identified an upward trend in CTR.   CTR is such an important metric when measuring PPC performance, as …

seoptimise.com - Thursday, April 17, 2014 - 4:54 Loading+Bookmark  

7 Critical Steps to Boosting your Campaign’s CTR

People don’t generally have a favourable attitude towards ads, so it was delightful for us lovers of PPC to hear Jon Myers talk at January’s Biddable World Conference about present and future paid search trends, where he identified an upward trend in CTR.   CTR is such an important metric when measuring PPC performance, as …

seoptimise.com - Thursday, April 17, 2014 - 2:54 Loading+Bookmark  

The Enhanced Campaigns Big Picture & What’s Next For AdWords

Google’s gearing up for a big announcement on April 22. The last time Google truly lowered the boom, we got Enhanced Campaigns, which have radically changed the SEM landscape. Let’s take a look at where Enhanced Campaigns have led us and what might be coming next. Enhanced Campaigns Have Changed… . About SEO, PPC, SEM, …

searchengineland.com - 2 weeks ago Loading+Bookmark  

Google Adds Shopping Campaigns Features, Says Regular PLA Campaigns To Sunset In August 2014

Google introduced Shopping campaigns to all advertisers running Product Listing Ads (PLAs) in February as a way to simplify PLA set up and management. Today, Google announced some new features that have been rolling out in response to advertiser feedback, and they laid out the succession plan for… . About SEO, PPC, SEM, Search Engines …

searchengineland.com - 2 weeks ago Loading+Bookmark  

Getting More From Your RLSA Campaigns

Remarketing Lists for Search Ads (RLSAs) has been, in my opinion, the highest impact feature released by Google over the last year! However, many people out there are still not putting them to use, and those who are using them could probably be getting even more out of them by adopting smarter… . About SEO, …

searchengineland.com - 3 weeks ago Loading+Bookmark  

AdWords API For New Google Shopping Campaigns Now Available

Google has launched the API for the new Google Shopping Campaign type for managing product listing ads (PLAs). The API is available to agencies and third-party platforms to facilitate large-scale implementations. Google Shopping Campaigns came out of beta last month and are available globally. The… . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 1 month ago Loading+Bookmark  

Go Deep: Product Listing Ad Campaigns That Just Focus On Top Sellers Get Short Changed [Study]

Is there a long tail in PLAs? Does it pay off for retailers to advertise all of their products in their Google product listing ad (PLA) campaigns? Or should they stay focused on top sellers and high margin items? Sitting on a trove of data from large scale Google Shopping campaigns, a team at PLA… …

searchengineland.com - 1 month ago Loading+Bookmark  

AdWords Mobile App Download Campaigns Get Deeper Reporting In Google Analytics

This week, Google added new reporting available for mobile app campaigns in Google Analytics. By linking AdWords and Google Analytics accounts and enabling auto-tagging, mobile app advertisers will be able to access more detailed performance reports about their campaigns in Google Analytics. New… . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 2 months ago Loading+Bookmark  

10 Pillars to Run Top Notch AdWords Campaigns by @Rocco_Zebra_Adv

It is clear AdWords has become a must for businesses who want to drive relevant traffic to their websites. The increase in AdWords’ demand has consequently increased the price for clicks, and therefore advertisers need to know how to boost their results and not waste their budget. Here are some of the most important pillars …

searchenginejournal.com - 2 months ago Loading+Bookmark  

Google Shopping Campaigns Are Now Live — How To Get Started

Yesterday morning, Google announced the Google Shopping campaign program is now available to all online merchants. Google Shopping campaigns, which have been in beta since October, are a new version of PLAs which change how ads are created. They make creating PLAs more transparent within AdWords… . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 2 months ago Loading+Bookmark  

Out of Beta: Google Shopping Campaigns For PLAs Now Available Globally

Google began testing Shopping campaigns with a limited set of advertisers last year with the aim of streamlining the often cumbersome task of Product Listing Ad management. Today, after just over a 3-month beta period, Google is rolling out Shopping campaigns to all users globally. Google Shopping… . About SEO, PPC, SEM, Search Engines & …

searchengineland.com - 2 months ago Loading+Bookmark  

Are You Ready For The New Google Shopping Campaigns?

This past October, Google announced a new campaign type for Google Shopping which fundamentally changes campaign management for Product Listing Ads (PLAs). Google Shopping Campaigns are currently in beta (you can request to sign up here), but are likely to become the main campaign structure for… . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 2 months ago Loading+Bookmark  

5 PPC Tactics Super Bowl Advertisers Are Using To Boost Their Campaigns

In the weeks leading up to game day, several Super Bowl advertisers have been employing paid search to help ensure their campaigns are found by the legions of users searching for “Super Bowl ads”. While the majority of Super Bowl advertisers still aren’t taking to PPC, those that… . About SEO, PPC, SEM, Search Engines …

searchengineland.com - 3 months ago Loading+Bookmark  

Optimize PPC Campaigns For Call Tracking With New Acquisio Tool: Interview With Marc Poirier by @johnrampton

As part of our SEJ interview series, Marc Poirier of Acquisio joins us to talk about a new tool launched by his company for PPC call tracking management. Acquisio has been working with various call tracking companies for a while and slowly integrating the products from those companies into the Acquisio platform. With this momentum behind them, Acquisio has built …

searchenginejournal.com - 3 months ago Loading+Bookmark  

Set Fire to Your Adwords Campaigns with These 6 Simple Techniques by @chriskilbourn

When it comes to PPC and AdWords, marketers view it a lot like exercise – we love to see the results, but we hate all the work it requires. The challenge with AdWords is that the most subtle changes in CPCs, quality scores, and click-through rates can have a big impact. It requires a lot …

searchenginejournal.com - 3 months ago Loading+Bookmark