Tag Archives | Campaigns

How to Prove ROI Potential of Content Campaigns – Whiteboard Friday

Posted by iPullRank We all know that creating and promoting content can be a ton of work (not to mention expensive). So how do we know whether it’ll be worth it? In today’s Whiteboard Friday, MozCon 2014 speaker Mike King shows you several ways you can be sure your content has the potential you need before you even …

moz.com - 2 weeks ago Loading+Bookmark  

Marin Software Adds Support For Google Shopping Campaigns

Marin Software has added support for Google Shopping Campaigns, which will become the only way to manage Product Listing Ads (PLAs) in AdWords beginning in late August. The dynamic campaigns tool in the Marin platform automates Shopping Campaign creation and optimization. Advertisers can automate… . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 2 weeks ago Loading+Bookmark  

Best Practices for NEW Google Shopping Campaigns

Best Practices for NEW Google Shopping Campaigns was originally published on BruceClay.com, home of expert search engine optimization tips. Yesterday morning the Google Shopping Team, including Partner Education Manager, Nicole Premo, and Product Specialist, Chris Azalde, held their second Google+ Hangout where they discussed best practices for Shopping campaigns and AdWords Editor support. Nicole Premo Chris …

bruceclay.com - 3 weeks ago Loading+Bookmark  

How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

If you push to learn and test new ideas, you will diversify your campaigns, which will help your overall performance. But through this process you will grow as a campaign manager as you expand your knowledge and experience. Here’s how to get started. Search Engine Watch – Latest

searchenginewatch.com - 3 weeks ago Loading+Bookmark  

Google’s New AdWords Editor Version Offers Shopping Campaigns Support, More Display Targeting Options

Roughly a month ahead of the rollover to Shopping Campaigns, Google has released a new version of AdWords Editor that supports the new campaign type. Google announced the old style of PLA campaigns will be shut down at some point in late August. Note that support is limited to editing Shopping… . About SEO, PPC, …

searchengineland.com - 3 weeks ago Loading+Bookmark  

Restructuring Your PPC Campaigns in 5 Key Steps

Whether you start from scratch or modify an existing account, it’s imperative to follow a strategic, sequential plan when restructuring a PPC account. Here are the five steps to follow to get you on your way to a smooth restructure journey. Search Engine Watch – Latest

searchenginewatch.com - 1 month ago Loading+Bookmark  

Solutions To Combat Negative SEO Campaigns

Members discuss negative SEO activity, and how to reverse the effect of negative SEO.

webmasterworld.com - 1 month ago Loading+Bookmark  

Google AdWords Bids May Be Influenced By Your Remarketing Campaigns Now

Google announced on Google+ that Google may now use your remarketing lists as a quality factor for your AdWords ads, which may impact your AdWords Ad bids and CPCs… Search Engine Roundtable

seroundtable.com - 1 month ago Loading+Bookmark  

Google AdWords Bids May Be Influenced By Your Remarketing Campaigns Now

Google announced on Google+ that Google may now use your remarketing lists as a quality factor for your AdWords ads, which may impact your AdWords Ad bids and CPCs… Search Engine Roundtable

seroundtable.com - 1 month ago Loading+Bookmark  

4 steps to measuring the ROI of your SEO campaigns

Calculating the success of your search engine optimisation (SEO) efforts is important in order to assess whether your time, money and efforts are being spent effectively. SEO is common technique used to drive relevant visitors to your website with the intention of them converting into paying customers. To measure the return on investment or ‘ROI’ …

seoptimise.com - 1 month ago Loading+Bookmark  

How To Run Single-Device Only Enhanced Campaigns. It Can Be Done!

When I speak about Enhanced Campaigns, I invariably get an audience question like this: “How can I create single-device campaigns? I know it’s possible somehow, tell me how!” I recently figured out the answer. Why The Need For Single-Device Campaigns? I am not usually a proponent… . About SEO, PPC, SEM, Search Engines & Search …

searchengineland.com - 2 months ago Loading+Bookmark  

How Google Can Help Enhanced Campaigns Reach Their Potential

It’s been over a year since Google publicly announced Enhanced Campaigns for AdWords, and just shy of a year since the mandatory transition date in late July of 2013. Early on, there was a great deal of consternation surrounding the changes brought by this new campaign model, but advertiser… . About SEO, PPC, SEM, Search …

searchengineland.com - 2 months ago Loading+Bookmark  

Study Finds Sweeping KPI Improvements With Switch To Google Shopping Campaigns

The August deadline for converting your Google product listing campaigns (PLA) to the new Shopping Campaigns structure — before Google does it for you — is just a few months away. A new study from CPC Strategy suggests it’s worth making the switch sooner rather than later. CPC… . About SEO, PPC, SEM, Search Engines …

searchengineland.com - 2 months ago Loading+Bookmark  

Boost Your Campaigns By Becoming An Expert Search “Forecaster”

In the Greater Seattle area, you never know what spring weather will bring — cloudy at 8 a.m., sunny at noon, pouring down rain at 5. I always start the day with a check of the forecast, so I know what to expect. In the same vein, anyone planning a search advertising campaign should know… …

searchengineland.com - 3 months ago Loading+Bookmark  

Google Offers Upgrade To Shopping Campaigns Via PLA Campaigns But…

Google announced a new method for those who want to create Shopping campaigns on AdWords… Search Engine Roundtable

seroundtable.com - 3 months ago Loading+Bookmark