Tag Archives | Content

How to Develop a Content Strategy for an Unfamiliar Niche

You know the feeling you get when you get a new client who needs a content strategy for a niche you know nothing about. Without knowing the details of the industry, including the competitions shortcomings, it can be a challenge to create a successful campaign. It's important to increase your knowledge and develop a strategy …

searchenginepeople.com - Monday, July 21, 2014 - 8:10 Loading+Bookmark  

SEO and Content Marketing: How To Find The Perfect Balance Between Both

As a marketer or business owner, it’s not enough to just specialize in one area of online marketing anymore. If you do, you may run into problems. Content marketers are often guilty of creating content to please readers at the expense of neglecting search engines, while SEOs can be found guilty of creating content to… …

blog.positionly.com - Saturday, July 19, 2014 - 6:11 Loading+Bookmark  

How to Prove ROI Potential of Content Campaigns – Whiteboard Friday

Posted by iPullRank We all know that creating and promoting content can be a ton of work (not to mention expensive). So how do we know whether it’ll be worth it? In today’s Whiteboard Friday, MozCon 2014 speaker Mike King shows you several ways you can be sure your content has the potential you need before you even …

moz.com - Friday, July 18, 2014 - 2:03 Loading+Bookmark  

Talking content strategy at the Content Marketing Show

Today I was lucky enough to speak at the Content Marketing Show, a flagship digital marketing event from the lovely folks at Rough Agenda, held at the University of London’s Institute of Education and in front of 1,400 eager content marketers. The topic? The gateway-drug elements of content strategy that you should be using in …

seoptimise.com - Thursday, July 17, 2014 - 10:07 Loading+Bookmark  

Content Marketing Show: Key Takeaways

Today we are at the Content Marketing Show in London. Our very own Digital Consultant Charlie will be taking to the stage later this afternoon to share his knowledge, but before then we will be blogging the key takeaways from the sessions…   Can a brand ever truly be social – Stephen Waddington Brands want …

seoptimise.com - Thursday, July 17, 2014 - 4:09 Loading+Bookmark  

Building Better Content By Improving Upon Your Competitors

Posted by Bill.Sebald In rock n’ roll music, stealing is expected. Led Zepplin allegedly lifted from lots of earlier blues and folk artists. The famous I-IV-V chord progression of The Wild One’s song “Wild Thing” was used only a couple years later on “Mony, Mony.” My favorite example of musical larceny - “Let It Be” by The Beatles, …

moz.com - Thursday, July 17, 2014 - 2:00 Loading+Bookmark  

Earning Links Without Content Creation

Now that most SEO experts agree that link building is actually earning links we have to dispel the myth that modern SEO is solely about “great content“. It’s true, you can earn links with exceptional content pieces for sure. You can do it by creating value and encouraging gratitude without acting as a publisher too…. …

blog.positionly.com - Wednesday, July 16, 2014 - 12:10 Loading+Bookmark  

How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

It’s critical to habitually audit your domains for low-value content that could negatively impact organic search visibility. Here are some efficient ways to automate and scale your efforts by leveraging the following tools, tips, and tactics. Search Engine Watch – Latest

searchenginewatch.com - 1 week ago Loading+Bookmark  

How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

It’s critical to habitually audit your domains for low-value content that could negatively impact organic search visibility. Here are some efficient ways to automate and scale your efforts by leveraging the following tools, tips, and tactics. Search Engine Watch – Latest

searchenginewatch.com - 1 week ago Loading+Bookmark  

The Virtuous Content Cycle: How to Strategize, Structure & Systemize Content

If you find yourself creating endless content in a rut with increasingly mediocre quality and dwindling traffic, STOP right now and re-assess. Follow this framework to convert your vicious content cycle into a virtuous one. Search Engine Watch – Latest

searchenginewatch.com - 1 week ago Loading+Bookmark  

Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers

In its latest report, “How Search Marketers Engage on Twitter,” social insights company Leadtail looked at hundreds of U.S. search marketers (SEMs) on Twitter to discover what topics they talked about and which content they consumed and shared. Search Engine Watch – Latest

searchenginewatch.com - 2 weeks ago Loading+Bookmark  

Does SEO Boil Down to Site Crawlability and Content Quality? – Whiteboard Friday

Posted by randfish We all know that keywords and links alone no longer cut it as a holistic SEO strategy. But there’s still plenty outside our field who try to “boil SEO down” to a naively simplistic practice – one that isn’t representative of what SEOs need to do to succeed. In today’s Whiteboard Friday, Rand champions …

moz.com - 2 weeks ago Loading+Bookmark  

How to Implement an Engaging Content Marketing Plan for the Finance Industry

How many times have you heard that finances are dull and boring and no one wants to read about them? Wrong. It doesn’t have to be that way. Here’s how to create engaging content surrounding the financial industry. Search Engine Watch – Latest

searchenginewatch.com - 2 weeks ago Loading+Bookmark  

Should You Gate Content? The SEO Implications

Content marketing is the hot topic these days, but lead generation marketers are faced with a conundrum: How do I get the visibility for my content via organic search while at the same time capturing leads? Are SEO and gated content mutually exclusive? There’s no magic answer to this… . About SEO, PPC, SEM, Search Engines …

searchengineland.com - 2 weeks ago Loading+Bookmark  

6 Free Tools You Need to Dominate Your Competitors With Content

Looking for a way to change up your boring content routine, add a little variety to your blog or social profiles and set your business apart from the competition? It's becoming easier to put together creative visual content that is both engaging and shareable. There are some excellent free tools out there that are simple …

searchenginepeople.com - 2 weeks ago Loading+Bookmark