Tag Archives | Content

Talking content strategy at the Content Marketing Show

Today I was lucky enough to speak at the Content Marketing Show, a flagship digital marketing event from the lovely folks at Rough Agenda, held at the University of London’s Institute of Education and in front of 1,400 eager content marketers. The topic? The gateway-drug elements of content strategy that you should be using in …

seoptimise.com - 2 hours ago Loading+Bookmark  

5 Essential Ingredients to Creating Mobile-Friendly Content

The mobile revolution has arrived and is here to stay! For businesses, the first step to conquering this new arena is adapting any of the following strategies to cater to mobile users: a responsive web design, a mobile-focused website or a mobile app. The next and most crucial step is deciding how to optimise your …

searchenginepeople.com - 6 hours ago Loading+Bookmark  

A 6-Step Guide for Repurposing Content

A 6-Step Guide for Repurposing Content was originally published on BruceClay.com, home of expert search engine optimization tips. People consume content in a myriad of ways: they can read it, they can hear it, they can watch it. And everyone has a preference for how they’d like to consume their content. So, marketers, are you …

bruceclay.com - Wednesday, July 30, 2014 - 2:09 Loading+Bookmark  

Link Building and Content Marketing: How They Work Together – August 5th Webcast

Digital Marketing Depot presents “Link Building and Content Marketing: How They Work Together” on Tuesday, August 5th at 1 PM EDT. Jon Ball of Page One Power will discuss how link building and content marketing work together. He’ll also why links are still relevant, how to… . About SEO, PPC, SEM, Search Engines & Search …

searchengineland.com - Monday, July 28, 2014 - 1:45 Loading+Bookmark  

7 Refreshingly Simple Ideas to Make Your Content More Engaging

The competition for audience attention is fierce. Across the board, marketers are increasing their investments in content. Not to mention, human attention spans are getting shorter. Brands need more than great content to engage their audiences – they need to take advantage of every millisecond to delight and engage people on a 1:1 level. The… …

blog.positionly.com - Friday, July 25, 2014 - 4:11 Loading+Bookmark  

5 Content Questions to Guide Your Site Redesign

There’s a lot to consider when you decide to redesign your website – it must provide a good user experience, be mobile-friendly, and not lose rankings. But there are also five important content questions to consider before revamping your website. Search Engine Watch – Latest

searchenginewatch.com - 1 week ago Loading+Bookmark  

Content Marketing as a Key Element of Consultative Selling

Problem Solving by Ken Whytock The Internet is drowning in volumes of Web content, but it can be hard to figure out how to use your own to complement your consultative selling process. This strategy is essential to your inbound marketing. Align the roles of content in your sales funnel to phases of your solution …

searchenginepeople.com - 1 week ago Loading+Bookmark  

How to Optimize Your Content Strategy With Social Listening

If you understand what your customers are saying, what they need, and how they want to get it, you can craft the right content that meets their needs. Here’s how social listening can help you optimize your content strategy. Search Engine Watch – Latest

searchenginewatch.com - 1 week ago Loading+Bookmark  

Simple Solutions to The Most Common Content Marketing Mistakes

Mistakes are a part of life. Some we need to make on our own, in order to gain certain skills and improve our knowledge, while others (thankfully) have already been made by those who went before us. In the case of the latter, the lessons have already been learned, and the knowledge shared, leaving us… …

blog.positionly.com - 1 week ago Loading+Bookmark  

How to Develop a Content Strategy for an Unfamiliar Niche

You know the feeling you get when you get a new client who needs a content strategy for a niche you know nothing about. Without knowing the details of the industry, including the competitions shortcomings, it can be a challenge to create a successful campaign. It's important to increase your knowledge and develop a strategy …

searchenginepeople.com - 1 week ago Loading+Bookmark  

SEO and Content Marketing: How To Find The Perfect Balance Between Both

As a marketer or business owner, it’s not enough to just specialize in one area of online marketing anymore. If you do, you may run into problems. Content marketers are often guilty of creating content to please readers at the expense of neglecting search engines, while SEOs can be found guilty of creating content to… …

blog.positionly.com - 2 weeks ago Loading+Bookmark  

How to Prove ROI Potential of Content Campaigns – Whiteboard Friday

Posted by iPullRank We all know that creating and promoting content can be a ton of work (not to mention expensive). So how do we know whether it’ll be worth it? In today’s Whiteboard Friday, MozCon 2014 speaker Mike King shows you several ways you can be sure your content has the potential you need before you even …

moz.com - 2 weeks ago Loading+Bookmark  

Talking content strategy at the Content Marketing Show

Today I was lucky enough to speak at the Content Marketing Show, a flagship digital marketing event from the lovely folks at Rough Agenda, held at the University of London’s Institute of Education and in front of 1,400 eager content marketers. The topic? The gateway-drug elements of content strategy that you should be using in …

seoptimise.com - 2 weeks ago Loading+Bookmark  

Content Marketing Show: Key Takeaways

Today we are at the Content Marketing Show in London. Our very own Digital Consultant Charlie will be taking to the stage later this afternoon to share his knowledge, but before then we will be blogging the key takeaways from the sessions…   Can a brand ever truly be social – Stephen Waddington Brands want …

seoptimise.com - 2 weeks ago Loading+Bookmark  

Building Better Content By Improving Upon Your Competitors

Posted by Bill.Sebald In rock n’ roll music, stealing is expected. Led Zepplin allegedly lifted from lots of earlier blues and folk artists. The famous I-IV-V chord progression of The Wild One’s song “Wild Thing” was used only a couple years later on “Mony, Mony.” My favorite example of musical larceny - “Let It Be” by The Beatles, …

moz.com - 2 weeks ago Loading+Bookmark