Tag Archives | Data

Yelp Trends Tool Reveals Ten Years Of Local Reviews Data

Yelp is ten years old this year. Since 2004 the company says that it has collected 57 million reviews from users in nearly 100 cities in more than 20 countries. Yelp is now making that data accessible through a new Yelp Trends tool. Similar to Google Trends but more narrowly focused, the Yelp tool… . …

searchengineland.com - Thursday, July 24, 2014 - 11:45 Loading+Bookmark  

New Search Engine Indexeus Exposes Hackers, Data Breaches

A new search engine called Indexeus sought to expose hackers and their exploits unless they “donated” $ 1 for every record that they wanted to conceal from public view. In response to the claim that this is extortion, Portuguese founder Jason Relinquo says the aim of Indexeus… . About SEO, PPC, SEM, Search Engines & Search …

searchengineland.com - Monday, July 21, 2014 - 9:46 Loading+Bookmark  

Demystifying Data Visualization for Marketers

Posted by Annie Cushing I presented on wrangling and demystifying the data visualization process for marketers at MozCon this year, and it turns out there was far more to talk about than could fit into that half-hour. For the sake of those who couldn’t make it and those who could but want to learn more, I …

moz.com - 2 weeks ago Loading+Bookmark  

Advanced Local Citation Audit & Clean Up: Achieve Consistent Data & Higher Rankings

Posted by Casey_Meraz This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of Moz, Inc. Did you know that having consistent and correct citations is mandatory …

moz.com - 3 weeks ago Loading+Bookmark  

Top Keyword Combos for PPC Retail Ads During Back to School [Data]

The back-to-school and back-to-college retail audience spent an estimated $ 72.5 billion in 2013. Here’s a look at how word choice in retail PPC ads during the back-to-school season (July 15 to September 15) can impact your campaign success. Search Engine Watch – Latest

searchenginewatch.com - 3 weeks ago Loading+Bookmark  

Google Structured Data Testing Tool Also Drops Authorship Image

Last week, we reported that Google dropped the authorship image from the search results for good. But we also documented how the Google Structured Data Testing Tool still showed the old format… Search Engine Roundtable

seroundtable.com - 4 weeks ago Loading+Bookmark  

Competitive Analysis: The Most Valuable SEO Tactic You Ignore [Data]

When it comes to getting ahead in search, experts agree that competitive analysis is critical. International search engine optimization (SEO) consultant Aleyda Solis observes: One of the most important activities for any SEO process is the initial competitive analysis. In a nod to how important she… . About SEO, PPC, SEM, Search Engines & Search …

searchengineland.com - 1 month ago Loading+Bookmark  

More Data For You: Alexa Rank and Pagerank

We would like to introduce you to the new functionality in the Positionly application – Alexa Rank and Pagerank  information about websites. This tool will provide you data not only about the overall strength about your own site, but also the competitors you are tracking.  Alexa Rank is a tool owned by Amazon.com, which collects data on browsing… …

blog.positionly.com - 1 month ago Loading+Bookmark  

Hook, Line & Sinker Recap: Simplify Data to Create Engaging Content

At the Search Church this past May, we invited four content marketing experts to share the methods, strategies, and tools they use to connect content to those who need it. We’ll be providing their talks on the blog over the next few weeks, so you can all learn from their insights and experience! This week …

seerinteractive.com - 1 month ago Loading+Bookmark  

Competitive Analysis in Search Is Linked to Higher Conversions [Data]

Those who give little to no mindshare to competitive analysis should rethink that approach. Data shows those who do may find that adding regular competitive analysis and adapting strategy based on that analysis positively impacts their bottom line. Search Engine Watch – Latest

searchenginewatch.com - 1 month ago Loading+Bookmark  

Marketers Dying By A Thousand Data Points

Data tells a story about the past, and helps us understand what we can expect in the future. But just like life, data has no guarantees. Even with all the data points and information in the world, it takes an experienced mind to transform insight into meaningful action. Marketers need to fill the gap between …

portent.com - 1 month ago Loading+Bookmark  

Yandex Keyword Data Now ‘(Not Provided)’

Yandex has made the move to encrypted search. The Russian search engine has begun encrypting 100 percent of searches done through Yandex, meaning webmasters with traffic from Yandex, will now see “(not set)” or “(not provided)” in their analytics. Search Engine Watch – Latest

searchenginewatch.com - 1 month ago Loading+Bookmark  

Yandex Strips Search Query Data, Goes 100% Not Provided

At the heels of Google and Yahoo, and Bing’s tests, Yandex, the largest Russian search engine has dropped out all search query data from the referrer. That means… Search Engine Roundtable

seroundtable.com - 1 month ago Loading+Bookmark  

How Long Should a YouTube Video Ad Be? Actual Data & Regression Analysis

Our Hypothesis Shorter YouTube video ads have higher view rates and cost less per view. Test Procedure Look at actual YouTube video ad performance data on view rates to 100% and cost per view to see if our hypothesis is true.  If it true, we also want to know what equation approximates the relationship between …

seerinteractive.com - 1 month ago Loading+Bookmark  

Russian Search Engine Yandex Now 100% “Not Provided,” Blocks Referrer Data

Yandex announced (in Russian) today that they have now went 100% secure, encrypting all search queries, resulting in a huge jump in the [not provided] count. This was first reported by Anna Oshkalo who shared a screen shot of her analytics detailed the bulk of her Yandex keyword data now shows [not… . About SEO, …

searchengineland.com - 1 month ago Loading+Bookmark