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How To Get Your Content Linked To From Top-Tier Websites

Creating great content that other websites will organically and editorially link to is a core part of a modern-day SEO campaign. In premise, it sounds simple: you create a piece of content that is relevant within your niche and holds a certain level of value, then other websites will see the… . About SEO, PPC, …

searchengineland.com - Wednesday, April 23, 2014 - 12:56 Loading+Bookmark  

The Future of Search With Frank Fuchs from Microsoft

This Thursday we have a special guest from Microsoft. We’ll be discussing Bing and its little known features and dive into what search may look like in the near future. About Frank Frank built a B2C E-Commerce platform for Bosch in Italy back in 1999.… The post The Future of Search With Frank Fuchs from …

dejanseo.com.au - Tuesday, April 22, 2014 - 12:52 Loading+Bookmark  

Why Yahoo’s Not Going To Steal The Search Default For iPhone Away From Google

Apparently Yahoo CEO Marissa Mayer wants to be the default search for Apple’s Safari browser on iPhone and iPad and has been preparing to make a solid pitch. Well, we all want things we can’t have, and I’d be incredibly surprised if Yahoo got its wish here. Kara Swisher over at… . About SEO, PPC, …

searchengineland.com - 1 week ago Loading+Bookmark  

8 Powerful Takeaways from Eye Tracking Studies

When it comes to data, I’m convinced you can’t have enough. Crunching numbers, running tests, poring over metrics, analyzing trends — that’s what helps build great businesses and awesome websites. One fascinating field of study of consumer behaviour is eye tracking. The information gleaned from eye tracking can help you become a more proficient web …

quicksprout.com - 1 week ago Loading+Bookmark  

Official: Google Brings “Not Provided” To Ads, Will Withhold Search Query Data From Paid Clicks

As suspected, Google is moving to secure search for clicks on paid search ads. In an announcement posted by Paul Feng, Product Management Director, AdWords on the Ads Developer Blog, the company states, “Today, we are extending our efforts to keep search secure by removing the query from the… . About SEO, PPC, SEM, Search …

searchengineland.com - 2 weeks ago Loading+Bookmark  

Matt Cutts Explains How Google Separates Popularity From True Authority by @mattsouthern

Matt Cutts, Google’s head of search spam, answer’s a question about ranking signals in his latest Webmaster Help video where a user writes in to ask: As Google continues to add social signals to the algorithm, how do you separate simple popularity from true authority? Matt says he’s disregarding the assumptions made about social signals …

searchenginejournal.com - 3 weeks ago Loading+Bookmark  

Content Marketing Recap from Social Media Marketing World 2014 #SMMW14

Social Media Marketing World 2014 provided a wealth of knowledge, particularly for content marketers. Presenters emphasized the necessity to invest in good content, while “not building your business on rented land” – particularly referring to businesses that have invested thousands into their Facebook page, only to realize that only 1% of their content will now …

siegemedia.com - 3 weeks ago Loading+Bookmark  

More Google April Fools: Everything From Emoji Translators To Free Nexus Phones

Yesterday, our editor in chief Matt McGee found a number of April Fools jokes already in play, including a Google Maps Pokemon challenge and Google+ David Hasselhoff photobombs. Today’s first batch of April Fools pranks include a few from Google, as well as jokes directed at the search giant…. . About SEO, PPC, SEM, Search …

searchengineland.com - 3 weeks ago Loading+Bookmark  

Getting More From Your RLSA Campaigns

Remarketing Lists for Search Ads (RLSAs) has been, in my opinion, the highest impact feature released by Google over the last year! However, many people out there are still not putting them to use, and those who are using them could probably be getting even more out of them by adopting smarter… . About SEO, …

searchengineland.com - 3 weeks ago Loading+Bookmark  

A (Pretend) Open Letter From Google To Local Directory Sites

To:           Local Directories From:     Google Re:            Local Search Rankings Hey guys… You may have noticed that over the past year, a lot of the organic traffic to your sites has been… well, we guess the right word is “tanking.” As you know, it is our …

searchengineland.com - 3 weeks ago Loading+Bookmark  

Twitter’s New Patent Trove (943 Patents) from IBM

In November, Twitter disclosed in an amendment to its S1 filing that IBM was demanding licenses for three patents issued in 2006 that it claimed that Twitter was infringing upon. As far as we know, IBM didn’t file a lawsuit against Twitter, and this took place shortly before Twitter held its initial public offering. This …

seobythesea.com - 4 weeks ago Loading+Bookmark  

Google Referrer Data Is Getting Passed On Searches From IE8

IE8, still the most popular version of the Internet Explorer browser worldwide, is now passing referrer data from Google searches. The move to drop SSL is recent, and isn’t carried over to other versions of Internet Explorer. The full set of referrer data is passing through. Here’s a… . About SEO, PPC, SEM, Search Engines …

searchengineland.com - 4 weeks ago Loading+Bookmark  

Car Makers Drove 14.4 Million Clicks From Google Ads In 2 Months (And That Doesn’t Include Mobile)

A whopping 177 automotive manufacture sites drove 14.4 million paid search clicks from Google ads on desktops and tablets this January and February. Of those 177 advertisers, the top 20 advertisers (roughly 11 percent) accounted for 81 percent of the paid search clicks in the two month period,… . About SEO, PPC, SEM, Search Engines & …

searchengineland.com - 4 weeks ago Loading+Bookmark  

Writing Flow: An Interview with Kelton Reid from Copyblogger

The writing process can be a tricky thing, full of dead-ends and uphill stretches. Both writers ourselves, Kyra and I were keen to get an outside perspective on what makes for crafting great copy. Kelton Reid, Director of Multimedia Production at Copyblogger, had many interesting thoughts on the subject.    His interview below forms part …

distilled.net - 4 weeks ago Loading+Bookmark  

Unicorn Accounts Don’t Use DKI & 9 Other PPC Lessons From SMX West

Freshly back from the excitement of SMX West in beautiful San Jose and full to the brim with insightful PPC notes (if Evernote can technically get full to the brim), I’ve set about compiling a list of my top PPC-related takeaways from the event. The following are the ten that most caught my… . About …

searchengineland.com - 1 month ago Loading+Bookmark