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Why Yahoo’s Not Going To Steal The Search Default For iPhone Away From Google

Apparently Yahoo CEO Marissa Mayer wants to be the default search for Apple’s Safari browser on iPhone and iPad and has been preparing to make a solid pitch. Well, we all want things we can’t have, and I’d be incredibly surprised if Yahoo got its wish here. Kara Swisher over at… . About SEO, PPC, …

searchengineland.com - Wednesday, April 16, 2014 - 4:56 Loading+Bookmark  

8 Powerful Takeaways from Eye Tracking Studies

When it comes to data, I’m convinced you can’t have enough. Crunching numbers, running tests, poring over metrics, analyzing trends — that’s what helps build great businesses and awesome websites. One fascinating field of study of consumer behaviour is eye tracking. The information gleaned from eye tracking can help you become a more proficient web …

quicksprout.com - Wednesday, April 16, 2014 - 8:29 Loading+Bookmark  

Official: Google Brings “Not Provided” To Ads, Will Withhold Search Query Data From Paid Clicks

As suspected, Google is moving to secure search for clicks on paid search ads. In an announcement posted by Paul Feng, Product Management Director, AdWords on the Ads Developer Blog, the company states, “Today, we are extending our efforts to keep search secure by removing the query from the… . About SEO, PPC, SEM, Search …

searchengineland.com - 1 week ago Loading+Bookmark  

Matt Cutts Explains How Google Separates Popularity From True Authority by @mattsouthern

Matt Cutts, Google’s head of search spam, answer’s a question about ranking signals in his latest Webmaster Help video where a user writes in to ask: As Google continues to add social signals to the algorithm, how do you separate simple popularity from true authority? Matt says he’s disregarding the assumptions made about social signals …

searchenginejournal.com - 2 weeks ago Loading+Bookmark  

Content Marketing Recap from Social Media Marketing World 2014 #SMMW14

Social Media Marketing World 2014 provided a wealth of knowledge, particularly for content marketers. Presenters emphasized the necessity to invest in good content, while “not building your business on rented land” – particularly referring to businesses that have invested thousands into their Facebook page, only to realize that only 1% of their content will now …

siegemedia.com - 3 weeks ago Loading+Bookmark  

More Google April Fools: Everything From Emoji Translators To Free Nexus Phones

Yesterday, our editor in chief Matt McGee found a number of April Fools jokes already in play, including a Google Maps Pokemon challenge and Google+ David Hasselhoff photobombs. Today’s first batch of April Fools pranks include a few from Google, as well as jokes directed at the search giant…. . About SEO, PPC, SEM, Search …

searchengineland.com - 3 weeks ago Loading+Bookmark  

Getting More From Your RLSA Campaigns

Remarketing Lists for Search Ads (RLSAs) has been, in my opinion, the highest impact feature released by Google over the last year! However, many people out there are still not putting them to use, and those who are using them could probably be getting even more out of them by adopting smarter… . About SEO, …

searchengineland.com - 3 weeks ago Loading+Bookmark  

A (Pretend) Open Letter From Google To Local Directory Sites

To:           Local Directories From:     Google Re:            Local Search Rankings Hey guys… You may have noticed that over the past year, a lot of the organic traffic to your sites has been… well, we guess the right word is “tanking.” As you know, it is our …

searchengineland.com - 3 weeks ago Loading+Bookmark  

Twitter’s New Patent Trove (943 Patents) from IBM

In November, Twitter disclosed in an amendment to its S1 filing that IBM was demanding licenses for three patents issued in 2006 that it claimed that Twitter was infringing upon. As far as we know, IBM didn’t file a lawsuit against Twitter, and this took place shortly before Twitter held its initial public offering. This …

seobythesea.com - 3 weeks ago Loading+Bookmark  

Google Referrer Data Is Getting Passed On Searches From IE8

IE8, still the most popular version of the Internet Explorer browser worldwide, is now passing referrer data from Google searches. The move to drop SSL is recent, and isn’t carried over to other versions of Internet Explorer. The full set of referrer data is passing through. Here’s a… . About SEO, PPC, SEM, Search Engines …

searchengineland.com - 3 weeks ago Loading+Bookmark  

Car Makers Drove 14.4 Million Clicks From Google Ads In 2 Months (And That Doesn’t Include Mobile)

A whopping 177 automotive manufacture sites drove 14.4 million paid search clicks from Google ads on desktops and tablets this January and February. Of those 177 advertisers, the top 20 advertisers (roughly 11 percent) accounted for 81 percent of the paid search clicks in the two month period,… . About SEO, PPC, SEM, Search Engines & …

searchengineland.com - 3 weeks ago Loading+Bookmark  

Writing Flow: An Interview with Kelton Reid from Copyblogger

The writing process can be a tricky thing, full of dead-ends and uphill stretches. Both writers ourselves, Kyra and I were keen to get an outside perspective on what makes for crafting great copy. Kelton Reid, Director of Multimedia Production at Copyblogger, had many interesting thoughts on the subject.    His interview below forms part …

distilled.net - 3 weeks ago Loading+Bookmark  

Unicorn Accounts Don’t Use DKI & 9 Other PPC Lessons From SMX West

Freshly back from the excitement of SMX West in beautiful San Jose and full to the brim with insightful PPC notes (if Evernote can technically get full to the brim), I’ve set about compiling a list of my top PPC-related takeaways from the event. The following are the ten that most caught my… . About …

searchengineland.com - 4 weeks ago Loading+Bookmark  

BrandVerity Offers Feedback From Google, Bing On Paid Search Trademark Complaints

Brands aiming to protect themselves from trademark infringement in paid search are often met with white noise after they submit complaints to the search engines. They typically aren’t told if any action was taken — and even more frustrating, if no action was taken, why. To help solve… . About SEO, PPC, SEM, Search Engines …

searchengineland.com - 4 weeks ago Loading+Bookmark  

Google Misattributing Content From Major News Publishers

A reader has sent us examples of Google misattributing content from dozens of large online news publications, with hundreds thousands of examples of Google indexing URLs and pages, but that content being pulled from a different source. For example, if you search for [site:startribune.com] the third… . About SEO, PPC, SEM, Search Engines & Search …

searchengineland.com - 4 weeks ago Loading+Bookmark