Tag Archives | Google’s

Google’s “Step Inside AdWords” News: Features For App Ads, More UI Tools, No Wild Surprises

Anticipation has been running high among paid search marketers about what today’s AdWords announcement — dubbed “Step Inside AdWords — might hold, since Google began teasing the news. However, any fears of drastic changes in the vein of last year’s move to enhanced… . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - Tuesday, April 22, 2014 - 10:55 Loading+Bookmark  

How to Predict Google’s Algorithm Changes

One of the ways you can become an SEO expert is to learn all about Google’s secret algorithm. Its algorithm dictates everything that happens in Google’s search result. The algorithm is the key that can unlock insane amounts of wealth, but it can also be the penalty that can ruin your online business. It sounds …

quicksprout.com - Tuesday, April 22, 2014 - 8:29 Loading+Bookmark  

Google’s Matt Cutts: How To Avoid Buying A Domain Name Previously Ruined By Spammers

In his latest video, Google head of web spam (and, today, Boston Marathon runner) Matt Cutts offers a few quick tips to avoid purchasing a domain name that may have been previously destroyed by a spammer. The video is in response to the following question from a site owner who purchased a bad… . About …

searchengineland.com - Monday, April 21, 2014 - 11:56 Loading+Bookmark  

Google’s Matt Cutts On SEO Myths: Ads Correlate To Organic Results & More…

In a recent video from Google Head of Search Spam Matt Cutts, Matt talks about the biggest SEO myths he sees today. By far, the biggest myth, according to Cutts, is how people think Google makes changes to their search results with the only intent of making more money. Matt said buying or not… . …

searchengineland.com - Thursday, April 17, 2014 - 8:58 Loading+Bookmark  

Google’s Cutts On Big SEO Myths Are…

Google’s Matt Cutts released a video on the topic of some of the largest SEO myths out today. He broke it down into two categories: (1) Ads and their influence on organic results. (2) Quick fixes to break Google’s algorithm. On the ads from… Search Engine Roundtable

seroundtable.com - Thursday, April 17, 2014 - 5:51 Loading+Bookmark  

70% Said Google’s Penguin 2.1 Update Hurt them

About six-months ago, Google unleashed a major update to Penguin, the Penguin 2.1 update. The earlier feedback from that update was that is was a big impact to webmasters and mostly SEOs who used links in an aggressive manner. So I posted a poll asking you how you did with the update… Search Engine Roundtable

seroundtable.com - 1 week ago Loading+Bookmark  

Google’s Effective ‘White Hat’ Marketing Case Study

There’s the safe way & the high risk approach. The shortcut takers & those who win through hard work & superior offering. One is white hat and the other is black hat. With the increasing search ecosystem instability over the past couple years, some see these labels constantly sliding, sometimes on an ex-post-facto basis, turning …

seobook.com - 1 week ago Loading+Bookmark  

Google’s Matt Cutts Explains The Differences Between 404 & 410 Status Codes

Google’s head of search spam, Matt Cutts, posted a video today explaining the difference in how Google handles 404 and 410 error status codes. Both 404 and 410s are errors for a web page or document not being available, however a 410 is defined as “gone” forever. So 410s are more… . About SEO, PPC, …

searchengineland.com - 1 week ago Loading+Bookmark  

Google’s Matt Cutts Lobbying To Reward Secure Sites With Better Rankings

Rolfe Winkler on the Wall Street Journal blog reports on “private conversations” that Google’s head of search spam, Matt Cutts has within Google about rewarding sites with higher rankings in the search results that have better security. This is news that has come out of SMX West,… . About SEO, PPC, SEM, Search Engines & …

searchengineland.com - 1 week ago Loading+Bookmark  

The Aftermath: Clarifications & Expert Reactions To Google’s Move To Secure Paid Search Queries

Yesterday Google announced it is expanding secure search to clicks on paid ads. The change means that the search query a user typed in before clicking on and ad will be dropped from the referrer string in the URL and won’t be passed to analytics or other software other than AdWords. The move… . About …

searchengineland.com - 2 weeks ago Loading+Bookmark  

Google’s Penguin Algorithm Comes In Different Levels Of Degrees?

It may be the case that some sites impacted by Google’s Penguin update may not be as impacted as the next. Meaning, Google’s algorithms may apply a different degree of the Penguin update (which may feel like a penalty) to one site over an other. Matt Cutts, Google’s head of search… . About SEO, PPC, …

searchengineland.com - 2 weeks ago Loading+Bookmark  

Google’s Matt Cutts: We Can Improve Our Algorithms For Authorities On Topics

In an interesting video released by Matt Cutts, Google’s head of webspam, Matt answers the question on how Google separates the concept of popularity from authority? The truth is, he answered that question quickly by saying popularity and authority are two different things. The example he… . About SEO, PPC, SEM, Search Engines & Search …

searchengineland.com - 3 weeks ago Loading+Bookmark  

Google’s Matt Cutts April Fools Video: No We Won’t Stop Changing; While Shirt Constantly Changes

If you didn’t have enough April Fools day fun today, here is one more for you. In today’s video from Matt Cutts, Matt answered a real question from Dave in the UK, who asked, “When will Google stop updating its search results?” The answer was never! And to prove his point,… . About SEO, PPC, …

searchengineland.com - 3 weeks ago Loading+Bookmark  

Google’s April Fools’ Day Jokes For 2014: Google Maps Pokémon Challenge, Magic Hand & More

Is it just me, or does it seem like Google starts celebrating April Fools’ Day earlier and earlier every year? No company on the web takes April 1st more seriously than Google, as we’ve been covering for years now: Google’s April Fools’ Day 2013 Joke-A-Thon: YouTube… . About SEO, PPC, SEM, Search Engines & Search …

searchengineland.com - 3 weeks ago Loading+Bookmark