Tag Archives | Links

Are You Building Links Or Building A Business?

I think many of us can agree that the great thing about this industry is that it’s constantly evolving and new elements are continuously being added. For example, I love the role social is playing in helping companies connect with customers and the effect it has on search (links, mentions,… . About SEO, PPC, SEM, …

searchengineland.com - Wednesday, April 16, 2014 - 7:56 Loading+Bookmark  

The War On Links

In case you didn’t notice, we are waging a war over links. Some would say that SEOs are at war with search engines, but I disagree. Search engines and SEOs have a symbiotic relationship; and without meaning to, we’ve killed the value of the link. The link, once a simple connector from… . About SEO, …

searchengineland.com - Monday, April 14, 2014 - 1:00 Loading+Bookmark  

A Myth Revived: Matt Cutts on Thematic Links

Dave Davies wrote a 3-part “history” of Matt Cutts’ public statements on Search Engine Watch. I only glanced through the first article and stopped reading at the following section: Links AT SES London, Cutts came right out and said what… Read more → SEO Theory

seotheory.com - Sunday, April 13, 2014 - 4:21 Loading+Bookmark  

Case Study: Using Contests To Build Links

It’s common knowledge certain markets are harder to build links for than others. For the most, part highly competitive industries are tough because they are highly competitive (and they’ve been worked to death), but less competitive markets can also be difficult because of the demographic behind them. Such was the case for a client we took on …

linkspiel.com - 2 weeks ago Loading+Bookmark  

Follow The Media For Links

The Online News Association conference (#ONA12)  took place in San Francisco last week and all kinds of nuggets came out of it.  As a link builder I’m always interested to know what the media is interested in and the criteria they use to cover a story so I was eager to hear about this show. …

linkspiel.com - 2 weeks ago Loading+Bookmark  

What Google Thinks About Certain Links

Google engineer Matt Cutts uploaded a couple new videos recently focused on specific link building tactics and what Google thinks of them. I transcribed a couple of the vids and wanted to share one here along with a handful of thoughts and observations.  I numbered (in red) behind the sentences I wanted to comment on. …

linkspiel.com - 2 weeks ago Loading+Bookmark  

Link Building Guide: When You Have No Links

Link building. The majority of the strategies below are cleanup strategies that will last for only a few months, but then you’ll be back to the drawing board. Coming up with an evergreen asset that can continue to build links and provide value (and revenue) in the long run should be your goal. That being …

seerinteractive.com - 3 weeks ago Loading+Bookmark  

Still Newsjacking For Links? Forget That, Make The News Instead!

We all know that Google frowns upon trying — in any way, shape or form — to get links (they’re serious, guys). Yet, links still play a very large role in determining SERP rankings. If you can’t ask for or chase down high-quality, authoritative links, what’s a marketer… . About SEO, PPC, SEM, Search Engines …

searchengineland.com - 3 weeks ago Loading+Bookmark  

Five Days Later, It Looks Like Google Has Penalized Web Design Library For Selling Links

We all saw this one coming: Web Design Library, the website that was using Twitter to renew paid links last week, appears to have earned a Google penalty. While I was researching last week’s article, I saw the site ranking at No. 8 for the term web design. Today, I’m seeing it at No. 48… …

searchengineland.com - 4 weeks ago Loading+Bookmark  

Selling Links To A Big Brand? Here’s Why You Don’t Tweet About It

Here’s a lesson in how not to sell links. As Search Engine Roundtable pointed out this morning, someone named “Vince” from WebDesign.org is using Twitter to contact companies about renewing paid links that are about to expire. You can look at the @vitaliykoloswdl account and see… . About SEO, PPC, SEM, Search Engines & Search …

searchengineland.com - 4 weeks ago Loading+Bookmark  

It’s Conference Season! 5 Ways To Build Links At Events

Spring brings more than just a (long-awaited) reprieve from this intense winter we’ve been having. It means conference season is upon us, which means a (much-needed) break away from our computer shackles for some good ol’ fashioned networking. It’s also a perfect time to build… . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 1 month ago Loading+Bookmark  

Creating Content For Your Users That Will Also Get You Links

When you’re crafting content, you obviously want to create something that your users want to see; but, that’s not always as easy as it sounds. How can you tell what they want? How do you know what they need? Perhaps just as important is this question: how can you craft something that… . About SEO, …

searchengineland.com - 2 months ago Loading+Bookmark  

Why SEO’s Should Let go of Links

Before I even write this post I am imagining the comments that will begin to come through from those that only bothered to read the title, however if you keep reading I can promise you that this is not a “links are dead post” however I maintain that SEO’s should let go of them. We …

seowizz.net - 2 months ago Loading+Bookmark  

5 Tips For Working With A PR Firm To Build Links

We’ve talked recently about the overlap of SEO and Public Relations, and as companies continue to shift away from old link building tactics toward more outreach-focused tactics, the landscape becomes even blurrier. While SEO isn’t taking over PR any time soon (or ever, for that matter),… . About SEO, PPC, SEM, Search Engines & Search …

searchengineland.com - 2 months ago Loading+Bookmark  

Live @ SMX West: Earning Links, Not Building Links

Links were the first major “off the page” ranking factor used by search engines. Google wasn’t the first search engine to count links as “votes,” but it was the first search engine to rely heavily on link analysis (or the Link Graph) as a way to improve relevancy. Today, of… . About SEO, PPC, SEM, …

searchengineland.com - 2 months ago Loading+Bookmark