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Search Marketing Expo West 2014 Live Blog Coverage Recap

The Search Marketing Expo West show this year has just ended. Three days of jammed packed content and tips on search, social, display and more. If you missed it or you want a recap of what happened, below are a listing of live blog coverage from the event over the past three days. #SMX: The… …

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Google Makes It Official: It’s New Search Results Look Live For All

A day after Google said the new look was still an experiment, it has decided that the experiment was good enough to make for an official change. Now everyone should be getting the new design. Jon Wiley, Google’s lead design for Google Search, said on Google+, “you may have noticed that… . About SEO, PPC, …

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Yahoo Goes Live With Yelp Local Reviews

Last month the Wall Street Journal reported that Yelp reviews were being integrated into Yahoo search results. This morning Yahoo formally announced the partnership: Now when you use Yahoo Search to look up a local business in the U.S. on your smartphone, tablet, or PC, you’ll see user reviews,… . About SEO, PPC, SEM, Search …

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Live Blog: Google’s Amit Singhal At SMX West 2014

Good evening/afternoon (or early morning for our European readers!) from sunny San Jose, Calif., where day one of our SMX West conference is almost finished. We’re wrapping up the Marketing Land Digital Marketing Summit with a keynote conversation between Google’s Amit Singhal and Danny… . About SEO, PPC, SEM, Search Engines & Search Marketing

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Live @ SMX West: Meet The Search Engines

Both Google and Bing are generous when it comes to offering advice to SEOs and search marketers. Google’s Webmaster Tools section offers tons of helpful information, such as how to create Google-friendly sites, how to utilize Rich snippets (microdata, microformats, and RDFa) – even a… . About SEO, PPC, SEM, Search Engines & Search Marketing

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Live @ SMX West: Small Company, Big Results

Small businesses have always faced unique challenges when it comes to online success. That’s even truer today, when the marketing landscape often seems to be friendlier to big brands. But creative small enterprises use agility to create opportunities leveraging search marketing, social media, email… . About SEO, PPC, SEM, Search Engines & Search Marketing

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Why Not All of Your Videos Should Live on YouTube

We’re going through exciting times in the online marketing world. Technology is moving faster than we’ve ever seen before and shows no signs of slowing down. As discussed In the scope of this post, there are three core areas that are interlinked and are growing at a huge rate: Devices Internet speed Consumption of video …

distilled.net - 2 months ago Loading+Bookmark  

Live @ SMX West: Creating, Testing And Optimizing Paid Search Ads

Think you know everything about Google AdWords or Bing Ads? Have all the best practices nailed, are a master of match types, and have encyclopedic knowledge about gaining the upper hand when sparring with the quirky idiosyncrasies of bidding, scheduling and conversion optimization? Think again. As… . About SEO, PPC, SEM, Search Engines & Search …

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Live @ SMX West: Measuring The Mobile Lead

According to research from Morgan Stanley, 2014 will be the year that mobile usage surpasses desktop usage of the internet. Another recent study from InMobi found that outside the US and UK, mobile media time spent now exceeds TV. So clearly, obviously, mobile is the place to be for advertisers and… . About SEO, PPC, …

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Live @ SMX West: Making Sense Of The Local Landscape

If the changes going on in local search are giving you a headache, you’re not alone. Google Places is still transitioning to Google+ Local, and there are several types of local listings being created in the process. Google Maps and Apple Maps are both vying for consumer attention on mobile devices…. . About SEO, PPC, …

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Google Shopping Campaigns Are Now Live — How To Get Started

Yesterday morning, Google announced the Google Shopping campaign program is now available to all online merchants. Google Shopping campaigns, which have been in beta since October, are a new version of PLAs which change how ads are created. They make creating PLAs more transparent within AdWords… . About SEO, PPC, SEM, Search Engines & Search Marketing

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Live @ SMX West: Earning Links, Not Building Links

Links were the first major “off the page” ranking factor used by search engines. Google wasn’t the first search engine to count links as “votes,” but it was the first search engine to rely heavily on link analysis (or the Link Graph) as a way to improve relevancy. Today, of… . About SEO, PPC, SEM, …

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Live @ SMX West: Extreme Excel Excellence

SMX West. To manage complexity, search marketers turn to tools to manage keywords, understand traffic trends, calculate bids and ROI targets… there’s no end of crucial tasks that tools help with. Paradoxically, this also means there’s seemingly no end of tools to choose from,… . About SEO, PPC, SEM, Search Engines & Search Marketing

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Live @ SMX West: Social Meets Search – Where Are We Now, Where Are We Going?

All savvy marketers know that social media is now hugely important to the success of online marketing campaigns. But how exactly do search marketing and social media efforts interact and impact each other? Some studies of search engine ranking factors, such as the Searchmetrics 2013 SEO Ranking… . About SEO, PPC, SEM, Search Engines & …

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Live @ SMX West: Big Company/Big Brand Success Case Studies

Big companies and brands have big advantages, e.g. large budgets, staffs and data resources. They also have big challenges, like coordinating the assets of big departments with ownership of various marketing disciplines. Consider these findings that emerged from the most recent SEMPO State of… . About SEO, PPC, SEM, Search Engines & Search Marketing

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