Tag Archives | Live

MarketingProfs B2B 2013 Live Blogging Roundup

Last week, the Fall 2013 marketing conference bonanza continued with MarketingProfs B2B Forum in Boston, where our own Sarah Wyland was live-blogging away some of the best sessions on B2B content marketing, lead generation, search marketing, and analytics. In case you missed the MPB2B conference last week (or just want to relive all the B2B …

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Bing Ads Analysis Tools Go Live: Dimensions Tab, Performance Comparison Graph

Bing Ads launched two very handy tools today that make account analysis from within the web interface a reality. The Dimensions Tab provides a shortcut to performing campaign analysis and includes access the fantastic Distribution graph. If you’re not using the distribution graph already, do… . About SEO, PPC, SEM, Search Engines & Search Marketing

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Live from MarketingProfs B2B: Content Marketing In The Age of Crap

All brands like attention. In an age when everyone is saying ‘look at me!’, a steady stream of content from your brand isn’t enough anymore. You must deliver intelligent, entertaining content that people – your customers – want to share. Doug Kessler – Co-founder, Creative Director, Velocity Partners   As content marketing goes mainstream, it …

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Live From MarketingProfs B2B: Making Big Data Smaller

Data can be overwhelming. Copious amounts are available to us, whether through tools such as Google Analytics and or through research companies and surveys. While the jungle of data may look scary, it’s not so bad, once it’s tamed to a manageable size. Making big data smaller is a key step towards optimizing your business. …

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Live From MarketingProfs B2B: SEO & PPC Tips to Grow Your Business

SEO and PPC are integral parts of growing your business. With all ever-changing search landscape, it’s important to stay informed of the most recent changes and to also understand how they affect your business. Stephen Spencer – Author & Founder, Science of SEO One of the most important things to understand about SEO is that …

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Live from MarketingProfs B2B: Conversion Optimization Tactics For Lead Generation Pages

You can lead a horse to water, but you can’t make it drink and that goes for customers too – you can lead them to your page, but you can’t make them convert. But you can take steps to make your lead generation pages more likely to convert. Namely, you can – and should – …

search-mojo.com - 7 months ago Loading+Bookmark  

Live From MarketingProfs B2B: Creating Versatile, Valuable Content for B2B Results

Setting yourself apart from your competitors is a key way to catch the eye of a potential customer. What makes your company unique? Why should a client sign with you instead of the competition? A brand’s focused message needs to be about what their customers want to hear. Jeannie Rossignol – VP, Marketing Communications US …

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6 Google Analytics Filters I Couldn’t Live Without!

I have been using Google Analytics for a long time now, and every week it continues to change and improve, which is great. During that time, I have constantly kept and updated a library of filters, advanced segments and dashboards that I can call upon when the time is right to allow me to do …

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Matt Cutts: Google Penguin 2.1 is Going Live Today

Google Penguin 2.1 is launching today, according to Google’s Distinguished Engineer Matt Cutts. The first update to the second-generation Penguin algorithm designed to target web spam will affect “~1% of searches to a noticeable degree.” Search Engine Watch – Latest

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Penguin 5, With The Penguin 2.1 Spam-Filtering Algorithm, Is Now Live

The fifth confirmed release of Google’s “Penguin” spam fighting algorithm is live. That makes it Penguin 5 by our count. But since this Penguin update is using a slightly improved version of Google’s “Penguin 2″ second-generation technology, Google itself is… . About SEO, PPC, SEM, Search Engines & Search Marketing

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SMX East 2013 Day Three Live Blog Recap

The final day of SMX East took place today in New York City. Below are some of the live blog coverage of the final day’s sessions, but make sure to see day one and day two coverage if you missed it. Casie Gillette on Content: The Good, The Bad & The Ugly: SMX East 2013, …

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Live from SMX East: 10 Rock – Your World SMX Takeaways

Below are some major search marketing takeaways from a hand full of the presenters from this year’s SMX East Conference. Alistair Dent, Head of PPC, Periscopix (@periscopix) Enhance campaigns are GOOD Filters have been replaced by multipliers Keywords, device (in OR out and about), proximity, time of day, remarketing list…combining them all will allow you …

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Live from SMX East: Quick and Easy Video

As SEOs, we know that video ranks well in organic search and often garnishes more clicks. But video can be timely and expensive to produce.  The panel for this session included Mark Robertson from ReelSEO, Lawrence Basso of Overit, and Tim McDonald of The Huffington Post. Mark Robertson Mark started off by giving the crowd …

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SMX East 2013 Day Two Live Blog Recap

SMX East day two took place today in New York City. Today we kicked things off with a keynote session with Twitter, there was a lot of emphasis around structured data, local/geo, paid search, tracking and more. Below are some of the live blog coverage of the day two sessions today from the… . About …

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Live from SMX East | Authorship: Step-By-Step & Troubleshooting

Authorship is Hot! At least it’s a buzzword everyone seems to be talking about today. Authorship is the ability of a search engine to recognize and associate an author with his/her published work, and it has emerged as a possible ranking factor and a way that search engines could combat spam. Search Marketing Sage

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