Tag Archives | Local

Survey: Older Generations Embrace Mobile As Local Shopping Companion

Conventional wisdom tells us that younger generations trump older generations in their use of mobile devices during the local purchasing process. While teenagers use their smartphones at every opportunity to find local businesses, read reviews and scan deals, their parents and grandparents rarely… . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - Monday, April 14, 2014 - 6:56 Loading+Bookmark  

WSJ: Local Businesses Losing Reviews After Yelp-Yahoo Deal

The recent Yelp/Yahoo partnership has angered some local business owners who say years of positive reviews are now gone from their Yahoo Local business listings. Some of their stories were told this week in the Wall Street Journal, including Colonial Hardwood Flooring of Lexington, Mass. The… . About SEO, PPC, SEM, Search Engines & Search …

searchengineland.com - Friday, April 11, 2014 - 12:56 Loading+Bookmark  

Survey: 85% Of SEOs Shoot For 1-5 New Local Reviews Per Month

Managing reviews and reputation isn’t a new discipline for search consultants and agencies to focus on, but it is gaining prominence as reviews take on more significance in the world of local search. Consumers consult online reviews more regularly in their research process and put an… . About SEO, PPC, SEM, Search Engines & Search …

searchengineland.com - 2 weeks ago Loading+Bookmark  

A (Pretend) Open Letter From Google To Local Directory Sites

To:           Local Directories From:     Google Re:            Local Search Rankings Hey guys… You may have noticed that over the past year, a lot of the organic traffic to your sites has been… well, we guess the right word is “tanking.” As you know, it is our …

searchengineland.com - 3 weeks ago Loading+Bookmark  

Why “Barnacle SEO” Is Making A Big Comeback In Local

Although I’d heard of “barnacle SEO” as a tactic at some of the early SEO conference networking events, the first real proponent of it in local search was Will Scott. I want to say that Will originally published this post on the now-defunct Local Search News in early 2008; but… . About SEO, PPC, SEM, …

searchengineland.com - 3 weeks ago Loading+Bookmark  

The Local Search Event Horizon: Adopt Events Markup For Your Business

This month, Google Maps just announced a new events feature appearing on Android phones which has already been appearing in desktop local search results — for some types of business, events information is now being displayed in addition to the other local profile elements. The focus on events… . About SEO, PPC, SEM, Search Engines …

searchengineland.com - 4 weeks ago Loading+Bookmark  

#Pubcon Liveblog: Local Search Hot Topics and Trends

#Pubcon Liveblog: Local Search Hot Topics and Trends was originally published on BruceClay.com, home of expert search engine optimization tips. Local Search Strategy: Barnacle SEO Will Scott @w2scott, Search Influence Google sucks. Google treats small businesses as a rounding error in their economic equation. A strategy for local businesses is barnacle SEO: attaching oneself to …

bruceclay.com - 4 weeks ago Loading+Bookmark  

Local SEO Goes International

When you hear the term “Local SEO” you probably think of a small local business in your geographic area. You can find tips and tricks all over the web on how to transform your small to medium sized businesses local ranking. The question is “How do enterprises conduct local SEO on an international scale?” Franchises …

poweredbysearch.com - 4 weeks ago Loading+Bookmark  

GetListed Tool Relaunches As Moz Local

Last year David Mihm’s GetListed service was acquired by then SEO Moz (now Moz). Today it relaunched as Moz Local. It’s a similar service with a number of enhanced capabilities, the most important of which is local listings submission. Agencies and business owners can use the tool to… . About SEO, PPC, SEM, Search Engines …

searchengineland.com - 1 month ago Loading+Bookmark  

Which Is The Most “Generous” Search Engine To Local Businesses?

Earlier this month, one of our customers asked an interesting question in a training workshop. They wanted to know which search engine displayed the most local results for different types of search terms. Google gets the lion’s share of focus in the SEO world, particularly in Local. They also… . About SEO, PPC, SEM, Search …

searchengineland.com - 1 month ago Loading+Bookmark  

6 Must-Attend Local Advertising and Marketing Conferences in 2014 by @puriprashant

Editor Note: We aren’t paid or perked to suggest any of the events in this post. US local digital ad spend in slated to increase from $ 25.7B in 2013 to $ 41.1B in 2017 – which is a 12 percent CAGR increase according to BIA/Kelsey. Local spending today represents over 60 percent of total …

searchenginejournal.com - 1 month ago Loading+Bookmark  

#SMX Liveblog: Google Local Optimization in 2014 (#32D)

#SMX Liveblog: Google Local Optimization in 2014 (#32D) was originally published on BruceClay.com, home of expert search engine optimization tips. Hooooly Cow. This session was really above and beyond. If you need to set up or optimize your local presence, please try to wade through this fast and furious SMX West 2014 coverage; there’s a …

bruceclay.com - 1 month ago Loading+Bookmark  

Yahoo Goes Live With Yelp Local Reviews

Last month the Wall Street Journal reported that Yelp reviews were being integrated into Yahoo search results. This morning Yahoo formally announced the partnership: Now when you use Yahoo Search to look up a local business in the U.S. on your smartphone, tablet, or PC, you’ll see user reviews,… . About SEO, PPC, SEM, Search …

searchengineland.com - 1 month ago Loading+Bookmark  

Why Local Businesses Need Reviews and 12 SEO-Approved Ways to Get Them

Why Local Businesses Need Reviews and 12 SEO-Approved Ways to Get Them was originally published on BruceClay.com, home of expert search engine optimization tips. The local search algorithm is so complex that a good local SEO has to look at almost every aspect of the business’s marketing, from the website and ads that the business …

bruceclay.com - 1 month ago Loading+Bookmark  

10 Local Marketing Myths Hamstringing Your Business

As an internet marketer, I frequently encounter local business owners (and large chain store companies with many local outlets) that haven’t had time to really understand online marketing. Many of them have latched onto some myth that’s completely false — and which can keep their… . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 2 months ago Loading+Bookmark