Tag Archives | Media

Business Influence In The Social Media Age

A couple of months ago, I had the opportunity to go to an afternoon course at Oxford Brookes University where Mark Shaefer, a globally recognised blogger, speaker and educator gave a talk about business influence in the social media age. In this blog, I’ve summarised the key takeaways from the session. #1 – Humans buy …

seoptimise.com - Friday, August 29, 2014 - 10:14 Loading+Bookmark  

Social Media Apps That You Don’t Need (or Want), But Should Try Anyway

Sometimes when you’re a social media strategist (or, really, just a human with a smart phone or tablet), you get stuck in a routine that involves the same few social media mobile applications. Whether I’m on the bus or about to go to sleep, I find myself checking my three favorite apps: Facebook (I know, …

portent.com - Friday, August 29, 2014 - 2:11 Loading+Bookmark  

Want To Speak @ SMX Social Media Marketing? Here’s How

The agenda is live, and we’re now accepting submissions to speak at Search Marketing Expo – SMX Social Media Marketing 2014, November 19-20, 2014, at the ARIA Resort & Casino in Las Vegas. Start by carefully reading the SMX Social Media Marketing 2014 agenda and deciding where you think… . About SEO, PPC, SEM, Search …

searchengineland.com - 3 weeks ago Loading+Bookmark  

Paid, Earned & Owned. Learn It All At SMX Social Media Marketing – See The Agenda

You built an audience by providing great content and customer service. But the social networks moved the goal posts. Truth is, few of your fans/followers now see your content. So what’s a savvy marketer to do? Create content that gets the widest possible distribution the networks will provide Take… . About SEO, PPC, SEM, Search …

searchengineland.com - 3 weeks ago Loading+Bookmark  

What Is Black Hat Social Media & Does It Affect SEO?

Black hat social media is emerging quickly and spawning a new era of web spam. This affects the social media sites themselves, the users, and the businesses utilizing the site for marketing. While many people are starting to recognize this trend, there is a dearth of information on how black hat… . About SEO, PPC, SEM, Search Engines & …

searchengineland.com - 3 weeks ago Loading+Bookmark  

Business Influence In The Social Media Age

A couple of months ago, I had the opportunity to go to an afternoon course at Oxford Brookes University where Mark Shaefer, a globally recognised blogger, speaker and educator gave a talk about business influence in the social media age. In this blog, I’ve summarised the key takeaways from the session. #1 – Humans buy …

seoptimise.com - 3 weeks ago Loading+Bookmark  

Planning for Progress: 18 Tips for a Successful Social Media Strategy by @YEC

Don’t be haphazard about your social media plan. The post Planning for Progress: 18 Tips for a Successful Social Media Strategy by @YEC appeared first on Search Engine Journal. Search Engine Journal

searchenginejournal.com - 3 weeks ago Loading+Bookmark  

5 Social Media Presence Steps To Prevent Your Brand From Sinking Like A Lead Balloon

We Are Social by Miss Vio All too often companies launch social profiles, accounts and pages without a real plan in place. They slap their business logo and company snippet online and let it float… and then watch it sink. Not surprisingly this isn't a good approach, and having an active role in social channels …

searchenginepeople.com - 3 weeks ago Loading+Bookmark  

Pinterest: The Must-Have Social Media Platform

These days it seems like there’s a new site that pops up every day claiming to be the next best thing when it comes to promoting your business, but does your site really need another social media platform to manage? Well, if you’re going to add additional social platform to your roster, Pinterest is the …

seerinteractive.com - 4 weeks ago Loading+Bookmark  

5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

A recent campaign from TD Canada Trust demonstrates the power of human-to-human contact in an increasingly social world and provides lessons other brands can emulate. Search Engine Watch – Latest

searchenginewatch.com - 4 weeks ago Loading+Bookmark  

How to Get Mentions from Power Accounts on Social Media

Many marketers use social media channels like Twitter etc. mainly for promotional tasks. They are sharing links all the time, often automatically. Instead I use social networking in manifold ways. I network converse engage like any real user does it. While at it I noticed some great organic ways to get mentions from powerful accounts…. …

blog.positionly.com - 4 weeks ago Loading+Bookmark  

Social Media Copy: How to “Convert”

How are your social conversion rates? I am sure I heard some mental groans from readers, so I am going to assume they aren't great. Or, at least, they could stand to see some improvement. It really isn't your fault; social copy is hard to get right. There are so many variables, and it is …

searchenginepeople.com - 4 weeks ago Loading+Bookmark  

Digital Advertising & Offline Media: Your Business’ Tag Team Champs

In 2014, digital advertising can have so many meanings to so many different people, companies and agencies.  Regardless of what it means to you, it is extremely powerful.  I could be a little biased considering I work at SEER, a digital agency, but online marketing may be the most important investment, other than in employees, …

seerinteractive.com - 4 weeks ago Loading+Bookmark  

How to Create a Social Media Friendly Landing Page

The same psychology that applies to crafting an engaging social media post should apply to the pages those posts lead to. Each social channel has its own culture and language. Your landing pages must match that, and present one simple call to action. Search Engine Watch – Latest

searchenginewatch.com - 1 month ago Loading+Bookmark  

10 Social Media PR Lessons From #OITNB

With the big push in content marketing and the use of social media as a commonplace tactic for brands, rising above the noise is a challenge. With a little creativity, any brand can steal some inspiration from shows like “Orange is the New Black”. Search Engine Watch – Latest

searchenginewatch.com - 1 month ago Loading+Bookmark