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AdWords Cross-Device Conversions: How 1-800-FLOWERS Is Using The Data To Be More Customer Centric

Yesterday,  we got an early preview of the first case study Google will publish on the use of estimated cross-device conversions in AdWords. It features 1-800-Flowers and also addresses the company’s use of click-to-call. When Google first announced the release of estimated cross-device… . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 3 months ago Loading+Bookmark  

Google Issues Bad Ads Report: 59 Percent More Ads Pulled, But Fewer Bad Advertisers In 2013

In the ongoing battle to keep its ads ecosystem free of scammers and malware, Google says it pulled more than 350 million bad ads from its systems last year, up 59 percent from the 224 million it struck down in 2012. Looking back at last year’s bad ads report, it appears that for the first… …

searchengineland.com - 3 months ago Loading+Bookmark  

EU Wants More Search Concessions, Google Defies French Authority

Round and round she goes. The European Commission is seeking a final round of “concessions” from Google in an 11th hour effort to settle potential antitrust claims against the company. EU Competition Commissioner Joaquin Almunia made public statements asserting that Google needs to… . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 3 months ago Loading+Bookmark  

Health & Medical SMBs Spend More On Marketing Than Other Industries

When we conducted an online survey of 668 US small and medium-sized businesses in October 2013, a large number of these businesses (just over 20%) classified themselves as belonging to the Health & Medical Industry. This group consisted of a wide spread of specialists, including chiropractors,… . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 3 months ago Loading+Bookmark  

DuckDuckGo Has Biggest Day Ever In 2014 With More Than 4 Million Queries On January 7th

The Guardian reported yesterday DuckDuckGo, the search engine that keeps user searches private, is now up to four million queries per day, with over a billion queries performed on the anonymous search engine during 2013. Prior to the PRISM scandal that revealed the NSA was regularly tracking… . About SEO, PPC, SEM, Search Engines & …

searchengineland.com - 3 months ago Loading+Bookmark  

Google Webmaster Tools Search Queries Adds More Details & No Longer Rounds Data

John Mueller, Google’s Webmaster Trends Analyst, announced on the Google Webmaster Blog that they are no longer rounding the search query data within the Google Webmaster Tools Search Queries report. John said, “data in the search queries feature will no longer be rounded /… . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 3 months ago Loading+Bookmark  

Enhanced Campaigns & More: Our Top Paid Search Columns Of 2013

Paid search has long been a staple of Internet marketing, yet the SEM landscape continues to evolve at what seems a lightning-fast pace year after year. This past year was no exception, as 2013 brought with it a host of changes for paid search marketers. The most notable of these changes was… . About SEO, …

searchengineland.com - 4 months ago Loading+Bookmark  

Search Engine Land’s Most-Shared Stories on Twitter for 2013: Google, Google, & More Google

Welcome back, search marketing friends, to the second installment of our Search Engine Land Year In Review series. So far, you’ve seen the run-down of our top news stories to break in 2013 — now, we’re switching gears to the social side of things, kicking it off with Twitter. What… . About SEO, PPC, SEM, …

searchengineland.com - 4 months ago Loading+Bookmark  

Search Engine Land’s Top News Stories Of 2013: Hummingbirds, Penguins, Pandas & More

As we get ready to close the books on 2013, the editorial team that brings you daily news and features on Search Engine Land and Marketing Land is going to look back at the most popular content we published during these past 12 months. Over the next week couple weeks, we’ll reveal our most… . …

searchengineland.com - 4 months ago Loading+Bookmark  

Get More Landing Page Conversions By Focusing on 2 Simple Elements

Any landing page expert will tell you that there are a plethora of elements that influence the success of a landing page, but the best landing pages focus on two key components: persuasive messaging and contextual design. Persuasive Messaging Your visitor will want to know what features your product offers and how it works (descriptive …

search-mojo.com - 4 months ago Loading+Bookmark  

Bing’s Knowledge Repository, Satori, Adds More Interactive Content

Dr. Richard Qian from the Microsoft Bing Index & Knowledge Team announced some major updates to Satori, Bing’s version of Google’s knowledge graph. The updates are vast and incredibly smart, making the Bing knowledge repository a lot more useful and interactive. The new features… . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 4 months ago Loading+Bookmark  

Consumer Watchdog Claims Google Shopping Makes Consumers Pay More, Further Evidence Of Google’s “Search Monopoly”

Consumer Watchdog has lodged a new complaint about Google’s “search monopoly” with the US Federal Trade Commission (FTC), this time saying Google Shopping results don’t pass the sniff test. The group calls the way the search engine displays its Product Listing ads… . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 4 months ago Loading+Bookmark  

Types of Google’s Navigational Snippets: How to Get More Out of Your Search Position

Traditionally Google had the cleanest search interface ever: Users could only see the linked title, two-line description of the target page, URL and search query in bold. Then Google decided to serve more to the user: In many cases, when they thought it made sense, they would tweak the search snippet so that it could …

poweredbysearch.com - 4 months ago Loading+Bookmark  

Google Promises More Accurate Results With New Google Trends Topic Reports by @mattsouthern

An announcement was made on the official Google Search blog today about a new addition to Google Trends being rolled out that promises to deliver more accurate results. Google Trends’ new topic reports are designed to measure interest in people, places and things that users care about. An example Google gives in their blog post is …

searchenginejournal.com - 4 months ago Loading+Bookmark  

New Google Trends Topic Reports Designed To Deliver More Accurate Results

Google Trends is rolling out new topic reports designed to deliver more accurate results, as well as offer topic predictions within the reports. Using Google’s example, now when a user searches for “rice” in a trends report, they will see topic predictions like “Rice… . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 4 months ago Loading+Bookmark