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The Recirculation Gap: Why Google Sends More Traffic Than Its Search Market Share Suggests

How can publishers receive a greater percentage of search traffic from Google than the market share Google has in the U.S.? It’s likely due to what I call “The Recirculation Gap” and how Google probably “recirculates” searches back into itself less than Yahoo and Bing…. . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 2 months ago Loading+Bookmark  

Google: The European Court Is Really Telling You To Be More “Relevant”

So, it finally happened. After years of people telling me that “Europe” will do nothing about Google and me saying that one day “Europe” will probably bite back, it did. “Europe” bit off a whole chewy chunk of Google and all other search engines in just one… . About SEO, PPC, SEM, Search Engines & …

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Google Makes Up For Lost Time By Featuring Over 30% More Women On Its Homepage This Year

If you haven’t noticed, the Google Doodle team has been making up for lost time in 2014, adding significantly more women to the number of historic figures featured on Google’s various regional and global homepages. Google was called out in February after a revealing study by female… . About SEO, PPC, SEM, Search Engines & Search …

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Google Maps Adds Public Transit Directions For Great Britain, Vancouver, Chicago & More

Google announced they have expanded their transit directions to include coverage throughout Great Britain and also add bus lines to the Google Maps transit coverage in Vancouver and Chicago. Google Maps in the UK now supports over 17,000 routes with 2 million departure locations. This is also… . About SEO, PPC, SEM, Search Engines & …

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Less Is More When Writing for Landing Pages

by Mike Fleming Yes, I know why you include so many words on your marketing landing pages. It’s because you really, really, REALLY want your visitors to get it. You want them to understand all that it is you have to offer them and how choosing to do business with you is really going to …

searchengineguide.com - 2 months ago Loading+Bookmark  

Super Mom On Bike As Google Doodle For Mother’s Day & More

Today on Google’s home page is a special Google logo, aka Google Doodle for Mother’s Day. In fact… Search Engine Roundtable

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Vine Launches New Version Of Website, New Features Include Vine TV, Playlists And More

Twitter’s Vine video sharing service, primarily used via a mobile app, has updated the desktop version of its […] Author information Matt Southern Matt Southern is a marketing, communications and public relations professional. He provides strategic digital marketing services at an agency called Bureau in Ontario, Canada. He has a bachelors degree in communication and …

searchenginejournal.com - 3 months ago Loading+Bookmark  

Google Provides More Clarity Around Sneaky Redirects Against Their Guidelines

Google announced on their Webmaster blog that they have updated two of their guideline documents to improve the clarity around what sneaky redirects are against Google Webmaster Guidelines. Google has expanded their guidelines to ensure webmasters are aware that using sneaky redirects through… . About SEO, PPC, SEM, Search Engines & Search Marketing

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How To Amp Up Your User Engagement (And Get More Links)

People like to link to content that shows signs of life. If you have an active community, people are more likely to return often — and that increases the chances that when they need to link to something, it might be to you. In this era where we’re all terrified about who’s linking… . About …

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Google Search Let’s You Filter Restaurants By What’s Open Now, Price & More

Google announced you can now filter your restaurant searches by price, ratings, cuisine, and if it’s open right now. All you need to do is go to Google on your desktop or mobile device and search for [show me some restaurants in downtown Austin] or related searches and Google will give you the… . About …

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Pinterest Announces Improvements To User Experience With Guided Search, Custom Categories, and More

Pinterest announced some improvements to their user experience at an event held last night at their headquarters in […] Author information Matt Southern Matt Southern is a marketing, communications and public relations professional. He provides strategic digital marketing services at an agency called Bureau in Ontario, Canada. He has a bachelors degree in communication and …

searchenginejournal.com - 3 months ago Loading+Bookmark  

Google’s “Step Inside AdWords” News: Features For App Ads, More UI Tools, No Wild Surprises

Anticipation has been running high among paid search marketers about what today’s AdWords announcement — dubbed “Step Inside AdWords — might hold, since Google began teasing the news. However, any fears of drastic changes in the vein of last year’s move to enhanced… . About SEO, PPC, SEM, Search Engines & Search Marketing

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Google’s Matt Cutts On SEO Myths: Ads Correlate To Organic Results & More…

In a recent video from Google Head of Search Spam Matt Cutts, Matt talks about the biggest SEO myths he sees today. By far, the biggest myth, according to Cutts, is how people think Google makes changes to their search results with the only intent of making more money. Matt said buying or not… . …

searchengineland.com - 3 months ago Loading+Bookmark  

Google Teases April 22 AdWords News, More Than 10 Announcements Coming

On April 22, Jerry Dischler, VP of Product Management for AdWords will unveil a slew of new features and tools that are coming out of beta during a livestream from an AdWords customer event. Google has given Search Engine Land an exclusive early look at a blog post going up later today that gives a… …

searchengineland.com - 3 months ago Loading+Bookmark  

Bing Ads To Give Agencies More Functionality To Manage Client Relationships

The way agencies manage their customer accounts using their agency login in Bing Ads is soon to undergo a revamp. Currently, client account lists are housed under the Agencies tab, but Microsoft acknowledges there have been limitations to the functionality offered. The update is meant to fix these… . About SEO, PPC, SEM, Search Engines …

searchengineland.com - 3 months ago Loading+Bookmark