Tag Archives | Online

Reigning In Content & SEO — The King & Queen Of Online Marketing

Years ago, SEOs proclaimed, “Content is king!” Yet the full potential of content as the catalyst for everything we want to accomplish in SEO was not realized. Even back then, SEOs wanted to measure their efforts. Fast-forward to 2014, and we’re facing more choices in our marketing… . About SEO, PPC, SEM, Search Engines & …

searchengineland.com - Tuesday, April 22, 2014 - 6:59 Loading+Bookmark  

Link Building Fundamentals To Future-Proof Your Online Business

Google launched in 1998 and has grown steadily to become the most popular search engine in the world. Over 2,161 billion searches were run on their engines in 2013, and the company corners a 67% share of the global search market. As it grows and evolves, Google search is well and truly on its way… . About SEO, PPC, …

searchengineland.com - 2 weeks ago Loading+Bookmark  

How to Use Hashtags to Increase Your Online Presence

Chances are you know what hashtags are, but you probably don’t use them. I know I’m guilty of neglecting hashtags. So, why should you use hashtags? To start with, tweets with hashtags tend to get twice as much engagement as tweets without them. Plus, they can help you gain more followers, improve your reputation, and …

quicksprout.com - 3 weeks ago Loading+Bookmark  

Survey: 83% of Businesses Aren’t Prepared for Online Threats

by Jayson DeMers Following Target’s data breach, in which the financial and personal data of 40 million Americans was leaked online, cyber security has been the focal point of businesses everywhere – or so we’ve been told. A report by the Economist Intelligence Unit, however, reveals that only 17 percent of businesses are fully prepared …

searchengineguide.com - 3 weeks ago Loading+Bookmark  

4 Revealing Facts About How Consumers Search And Buy Online

A recently released study by retail engagement firm Parago examined how consumers research and buy across several product categories. The research is chock full of insight about how people buy, with broad implications for digital marketers. I want to focus on one aspect of the research: insight… . About SEO, PPC, SEM, Search Engines & …

searchengineland.com - 3 weeks ago Loading+Bookmark  

30 Smart Online Marketing Tips From SMX West

30 Smart Online Marketing Tips From SMX West was originally published on BruceClay.com, home of expert search engine optimization tips. It’s hard to adequately describe the balance between awesomeness and intensity that happens at a multi-day search conference like SMX. With 100-plus speakers presenting about SEO, SMM, and SEM in 60-plus sessions, keynotes and clinics, the …

bruceclay.com - 1 month ago Loading+Bookmark  

Should the Government do More to Protect Online Privacy?

Last week, computer scientist Tim Berners-Lee called for a bill of rights to help protect internet users from surveillance. But how helpful would this be? Should the government really do more to protect online privacy?    “We need to update our governance structures” “It’s classic personal reputation management” Adam Monago, Head of Digital Strategy for …

distilled.net - 1 month ago Loading+Bookmark  

How do I improve our online reputation?

by Mike Moran I recently got a question from a company with a problem. They have a history of not-so-sterling treatment of customers during the sales process (think used-car dealer approach), which they’ve used throughout the history of the company. For years, the company has been successful, despite customer complaints, but now they are running …

searchengineguide.com - 1 month ago Loading+Bookmark  

If Online Ad Targeting Works, Does More Targeting Work Better?

A former colleague at Forrester Research recently published a study that described his view of the future of online marketing. The study is available to Forrester clients only, but the crux of the argument is laid out in a blog post: Why Google – Not Facebook – Will Build The Database… . About SEO, PPC, …

searchengineland.com - 2 months ago Loading+Bookmark  

Time For SMBs To Tackle – Or Be Tackled By – Online Reviews

So much of search focuses on being found. But being found doesn’t do much good unless you’re also chosen. The only thing worse than not being found is being found and rejected from consideration. There’s no doubt that online reviews play an increasingly central role in the consumer path to… . About SEO, PPC, SEM, …

searchengineland.com - 2 months ago Loading+Bookmark  

9 Ways to Make Your First Online Sale From Your Corporate Blog

Just because you pop up a corporate blog and generate traffic doesn’t mean you will actually generate any sales. I learned this the hard way with KISSmetrics. When we first started our blog, we were quickly able to get it to over 100,000 visitors a month, but we weren’t generating any extra sales from that traffic. …

quicksprout.com - 2 months ago Loading+Bookmark  

Optimizing Events Online and In-Person: SMX, Pubcon, Google Hangouts and More

Optimizing Events Online and In-Person: SMX, Pubcon, Google Hangouts and More was originally published on BruceClay.com, home of expert search engine optimization tips. Hot off the presses, it’s the event optimization edition of the SEO Newsletter. We dive into optimizing your experience at a live event — perfect timing, what with next month’s SMX and …

bruceclay.com - 2 months ago Loading+Bookmark  

McDonald’s & Cadillac’s Sochi Olympics TV Ads Spark Nearly 500K Online Searches

Television advertising analytics firm iSpot.tv evaluated a number of key metrics for this year’s Olympic advertisers and found ads from McDonald’s and Cadillac resulted in the highest number of online searches within minutes of each brands’ spots being aired. Of the more than 250… . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 2 months ago Loading+Bookmark  

In a Nutshell: What is The Difference Between Online, Inbound, Social Media, and Content Marketing? by @billbelew_com

There might be some confusion as to what the differences are between online, inbound, social media, and content marketing. Let me tell you briefly what these four marketing efforts are not, then I will let a “friend” explain what they are and illustrate how they are related. Online marketing is not being a sleazy dude who tries …

searchenginejournal.com - 2 months ago Loading+Bookmark  

Online Marketing just got Hands-On with our London Masterclass!

In case you hadn’t already noticed, we’re pretty passionate about sharing knowledge here at Distilled. We’ve been running SearchLove (and previously LinkLove too) conferences since 2009, plus we regularly discuss new ideas and techniques on our blog and social channels. Then in 2011 we created our own online university, DistilledU and it proved to be …

distilled.net - 2 months ago Loading+Bookmark