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How To Reduce Landing Page Clutter For Optimal AdWords Performance

When it comes to optimizing PPC landing pages, marketers often think about beefing up page copy, adding trust signals, or including eye-catching graphics. What they often neglect to consider are ways to reduce page clutter — ways to make the information on your landing page easier to read, or… . About SEO, PPC, SEM, Search …

searchengineland.com - 4 weeks ago Loading+Bookmark  

How to Optimize a Landing Page

Do you know how to optimize a landing page for traffic and conversions? I hope The Definitive Guide to Landing Page Optimization helped you. But in case you haven’t had a chance to read it, here is how you can optimize your landing page with 3 simple steps: Identify the main elements on your landing page. …

quicksprout.com - 1 month ago Loading+Bookmark  

Matt Cutts Explains How To Let Google Know When There’s A Mobile Version Of A Page by @mattsouthern

Matt Cutts, Google’s head of search spam, answers a question about mobile sites in his latest Webmaster Help video where a user writes in to ask: Is there a way to tell Google there is a mobile version of a page, so it can show the alternate page in mobile search results? Or similarly, that …

searchenginejournal.com - 1 month ago Loading+Bookmark  

The Definitive Guide to Landing Page Optimization

Have you ever created a landing page? If so, have you ever modified or optimized it? If not, you’re leaving a lot of money on the table. Before we get into how you can optimize your landing page, however, let’s go over why you should create one in the first place. The main reason is …

quicksprout.com - 2 months ago Loading+Bookmark  

Driving Landing Page Conversions: SEO Tells You Where, But CRO Tells You How by @shanejones15

A lot of marketing experts will tell you that SEO is the driving force behind conversions. I’m here to tell you it’s not. SEO can only do so much. You can spend a million dollars on your SEO campaign and rank at the top of Google’s search results for all of your keywords, but if …

searchenginejournal.com - 2 months ago Loading+Bookmark  

Google Updates Its Page Layout Algorithm To Go After Sites “Top Heavy” With Ads

Google’s head of search spam, Matt Cutts, announced that Google has released a refresh of its Page Layout Algorithm. The filter, also known as the Top Heavy algorithm, downgrades the ranking of a web page with too many ads at the top or if the ads are deemed too distracting for users. Cutts… . About SEO, …

searchengineland.com - 2 months ago Loading+Bookmark  

French Privacy Agency’s Site Crashes, After Demanding Link From Google France Home Page

Be careful what you wish for. In this case, the French privacy agency CNiL demanded that Google link from the Google France home page to a privacy ruling made against it. Google complied — and now the traffic seems to have slowed and sometimes crashed the CNiL web site. Our story on Marketing… . About …

searchengineland.com - 3 months ago Loading+Bookmark  

Single Page Websites & SEO

Single page websites are quite popular right now; I see more and more each week on sites like The Latest and Product Hunt. No doubt they look cool when filled with great fonts, graphics and transitions. But can you SEO a single-page site and rank? Google’s Matt Cutts had this to say: (video… . About …

searchengineland.com - 3 months ago Loading+Bookmark  

The 10 Questions You Should Ask Yourself When Creating a Landing Page by @Rocco_Zebra_Adv

Creating a landing page that converts is the most important and probably difficult task of every PPC campaign. You could have the best set up but still not convert because users are not moving forward in your sales funnel. You should imagine your website like a store. You can have many people walk in, but …

searchenginejournal.com - 4 months ago Loading+Bookmark  

Get More Landing Page Conversions By Focusing on 2 Simple Elements

Any landing page expert will tell you that there are a plethora of elements that influence the success of a landing page, but the best landing pages focus on two key components: persuasive messaging and contextual design. Persuasive Messaging Your visitor will want to know what features your product offers and how it works (descriptive …

search-mojo.com - 4 months ago Loading+Bookmark  

3 Client Communication Tactics That Keep Everyone on the Same Page

3 Client Communication Tactics That Keep Everyone on the Same Page was originally published on BruceClay.com, home of expert search engine optimization tips. A couple weeks ago I found myself in a Twitter chat (#SEOChat) discussing amongst my peers SEO mistakes and the lessons we’ve taken away from our wrong turns. Want happy clients? Make …

bruceclay.com - 5 months ago Loading+Bookmark  

3 Must-Dos For Landing Page Testing

Great landing pages do not happen overnight or as a lucky happenstance. They are developed through many rounds of testing — some successful, some not. My experience with conversion improvement efforts and landing page testing has taught me three critical lessons that apply, regardless of the… . About SEO, PPC, SEM, Search Engines & Search …

searchengineland.com - 5 months ago Loading+Bookmark  

Secondary Keywords: How to Target Two Phrases on One Page

Secondary Keywords: How to Target Two Phrases on One Page was originally published on BruceClay.com, home of expert search engine optimization tips. Pages rank higher in Google when they are tightly focused on a single topic. It’s unlikely that one page will rank high for a dozen phrases. So if we expect to rank, we …

bruceclay.com - 5 months ago Loading+Bookmark  

Every Page Element is an Opportunity to be Remarkable: Lessons from Uncrate

I was browsing Uncrate this weekend, distracting myself without real point, and I was taken aback by a structure element they’ve made unique – the Prev/Next element on the footer of their blog. There, they use unique text on the first three pages. Next Page Element on Page One: Next Page Element on Page Two: …

siegemedia.com - 5 months ago Loading+Bookmark  

Google’s Matt Cutts: We Dropped The 100 Links Per Page Guideline But We May Take Action If It Is Too Spammy

Google’s Matt Cutts posted a video explaining why Google no longer has that 100-links-per-page Webmaster guideline. In fact, the guideline was dropped well before 2008, but SEOs and webmasters still think having over 100 links on a page is something that may lead to a penalty. The truth is:… . About SEO, PPC, SEM, Search …

searchengineland.com - 5 months ago Loading+Bookmark