Tag Archives | Page’s

Mastering PPC: Landing Conversions with Landing Pages

As summer comes to an end my thoughts wander to autumn which then ultimately wanders to the Philadelphia Arctic Tundra that is winter. I’m a planner so I start shopping for my winter jacket in August so I can walk with comfort from my car to the office while my other unprepared co-workers talk about …

seerinteractive.com - 8 months ago Loading+Bookmark  

SEO for Google+ Profiles, Pages, Local, Communities & Updates

Want to maximize your visibility in Google’s search results? This Google+ SEO guide explains how to optimize your profile, page, local, communities, and even your updates for specific keywords to rank – as well as how Google handles outgoing links. Search Engine Watch – Latest

searchenginewatch.com - 9 months ago Loading+Bookmark  

Why My Optimized Landing Pages Trump Your SEO Or PPC Landing Pages Every Time!

Landing page optimization is big business for successful PPC campaigns. Google’s weighting of where a paid ad will show and how much each click costs is factored, in part, on the quality of the landing page the ad leads to. But, on the SEO side of things, you don’t hear a lot about… . About …

searchengineland.com - 9 months ago Loading+Bookmark  

Will Webmaster Tools give examples of which links or pages caused a manual spam action?

Will Webmaster Tools ever tell us what links caused a penalty? Ben Holland, Phoenix, AZ Have a question? Ask it in our Webmaster Help Forum: http://groups.google.com/a/googleproductforums.com/forum/#!forum/webmasters Want your question to be answered on a video like this? Follow us on Twitter and look for an announcement when we take new questions: http://twitter.com/googlewmc More videos: http://www.youtube.com/GoogleWebmasterHelp …

support.google.com/webmasters - 9 months ago Loading+Bookmark  

Asking “UXperts” — How to Improve Your Landing Pages with @SabinaIdler and @justinmifsud

We’re all “internet” people, right? We’ve all got a grasp on how everything should work online and know exactly how websites should be designed. But one thing I have learned over the past four years of working in the “internet world” is that online marketers are always statistical outliers when discussing UX/UI. We are never …

distilled.net - 9 months ago Loading+Bookmark  

Google Warns: Don’t Insert Pages Into Users’ Browser History

Google has issued a special warning regarding a practice where a website inserts new pages into a user’s browsing history. Rather than returning to Google’s search results, some users are being taken to a spoof page that is all advertisements. Search Engine Watch – Latest

searchenginewatch.com - 9 months ago Loading+Bookmark  

5 More Landing Pages Tests To Improve Performance

Now that you’ve had a chance to implement 7 Landing Page Tests You Can Run Tomorrow, I have a few more weapons you can add to your SEM testing arsenal to improve landing page performance. 1. Don’t Provide Too Many Options In the last 10 years, I’ve only seen a home page convert… . About …

searchengineland.com - 9 months ago Loading+Bookmark  

How Google May Classify Pages Using Hierarchical Categories in URLs

Google was granted an updated version of a patent this week that looks at how the search engine might use directories in URL structures to help it better understand the categories on a Web site, and to categorize new pages and directories that might be added to a site. The patent tells us that this …

seobythesea.com - 9 months ago Loading+Bookmark  

How Google May Classify Pages Using Hierarchical Categories in URLs

Google was granted an updated version of a patent this week that looks at how the search engine might use directories in URL structures to help it better understand the categories on a Web site, and to categorize new pages and directories that might be added to a site. The patent tells us that this …

seobythesea.com - 9 months ago Loading+Bookmark  

Top Landing Pages Tips Right from the Industry Experts

Flickr image by Hugo van Tilborg When it comes to landing page optimization science, there are certain people in the industry I look up to. Every once in a while, I come across an insightful piece of advice from them that works like a bolt of lightning, inspiring me to improve my ways. More often …

searchenginepeople.com - 10 months ago Loading+Bookmark  

Tips and Tricks for Optimizing Time Sensitive Pages by @highervis

When it comes to content, you always have to worry about something being time sensitive. Writing evergreen content, or content that will remain significant throughout time, is a great way to help keep your website solid and relevant to users searching the web. However, time sensitive content is just as important. This type of content …

searchenginejournal.com - 10 months ago Loading+Bookmark  

Does using stock photos on your pages have a negative effect on rankings?

Does using stock photos on your pages have a negative effect on rankings? Do original photos help you help you in this regard? Greg M, Vancouver, BC Have a question? Ask it in our Webmaster Help Forum: http://groups.google.com/a/googleprod… Want your question to be answered on a video like this? Follow us on Twitter and look …

support.google.com/webmasters - 10 months ago Loading+Bookmark  

Live from ConvCon Chicago 2013: Leveraging the Power of Confirmation Pages

Josh Krafchin, Founder of CleverZebo presents After the Conversion: Leveraging the Power of Confirmation Pages Confirmation pages or thank you pages are underutilized. Although you should be thanking your visitor for taking the conversion action, you should be doing more. Try these improvements: Upsell or Cross Sell (Remind them of the awesome thing they got …

search-mojo.com - 10 months ago Loading+Bookmark  

Google: Pages With Bad Mobile SEO Won’t Rank As Well In Future

Google announced this morning they are rolling out search ranking changes to help recognize common mistakes webmasters make with their mobile configurations and auto-correct them in the search results. Google’s Yoshikiyo Kato and Pierre Far said: To improve the search experience for… . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 10 months ago Loading+Bookmark  

Search Tips of the Week: Landing Pages, Mobile Search, and Google Maps

This search tips of the week edition takes a look at how to build better landing pages, a Google mobile search study, how to build a marketing flywheel, what the new Google Maps mean for local search, how to build a great online fashion brand, and how Google looks at search quality. 21 Ways You’re …

poweredbysearch.com - 11 months ago Loading+Bookmark