Tag Archives | Report

Report: Google Now Master Of Lobbying, Backroom Dealing

An article in the Washington Post asserts that Google has now become a master lobbyist and behind-the-scenes manipulator in Washington. It details the company’s increase in campaign contributions and outreach efforts to influence legislators. The message of the lengthy article is that Google… . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 1 week ago Loading+Bookmark  

Report: Google Running Another Test To Map In-Store Sales To AdWords Ads

When Google introduced Estimated Total Conversions in AdWords last September, the company made clear it was working on ways to measure the impact of online advertising on in-store sales as it outlined the initiative to give advertisers a complete view of the effect their search advertising has on… . About SEO, PPC, SEM, Search Engines & …

searchengineland.com - 2 weeks ago Loading+Bookmark  

Report: Google To Block Paid Search Keyword Data With Not Provided; Like Organic “Not Provided”

There are reports we are receiving from a few sources, including AJ Ghergich who posted it on his blog, that Google will soon stop passing keyword data to analytics software even for AdWords advertisers. We expected changes to not provided in the near future, and based on these reports, the… . About SEO, PPC, SEM, …

searchengineland.com - 2 weeks ago Loading+Bookmark  

Paid Search Spend Rises 8 Percent In Q1, Mobile Shows Signs Of Maturing [Report]

In the first quarter this year, U.S. search advertising spend rose 8 percent when compared both quarter-over-quarter (QoQ) and year-over-year (YoY) according to IgnitionOne’s latest report which looks at the campaigns run through its digital marketing platform. In Q1 2014, paid search clicks… . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 3 weeks ago Loading+Bookmark  

Research Report: Enterprise PPC Campaign Management Platforms 2014

Digital Marketing Depot, our sister site, recently released the updated version of its Market Intelligence Report, “Enterprise PPC Campaign Management Platforms 2014: A Buyer’s Guide.” Now in its Fourth Edition, this report consists of original research based on interviews… . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 1 month ago Loading+Bookmark  

Someone Outranking You With Your Own Content? Use The New Google Scraper Report

One of the most frustrating experiences for any publisher is discovering that someone not only has copied your content but outranks you on Google for searches related to that content. Now, Google seems to have heard the complaints and has launched a tool to help. Called the Google Scraper Report,… . About SEO, PPC, SEM, …

searchengineland.com - 2 months ago Loading+Bookmark  

AdWords Top Movers Report Update: Now With Conversion Stats, Device-Level Segmentation

The Top Movers report debuted in AdWords last June to help advertisers quickly see performance changes in their accounts. It was helpful, but somewhat rudimentary with reporting on just clicks and cost changes. Today, Google announced that conversion data will begin appearing in the Top Movers… . About SEO, PPC, SEM, Search Engines & Search …

searchengineland.com - 2 months ago Loading+Bookmark  

February 2014 Google Webmaster Report

Here is the monthly recap for all Google webmaster related topics for the past month. January was a pretty wild month with a pretty big update happening on January 8th and 9th, which Google did not confirm… Search Engine Roundtable

seroundtable.com - 3 months ago Loading+Bookmark  

Google Q4 2013 Earnings Report $16.86 Billion In Revenues

Google announced fourth-quarter 2013 earnings today. Google’s revenue targets beat estimates, while their earnings-per-share did not. Google had revenues of $ 16.86 billion for the quarter ended December 31, 2013, an increase of 17% compared to the fourth quarter of 2012. Google’s… . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 3 months ago Loading+Bookmark  

Report: Google Close (Again) To EU Antitrust Settlement

The third time may be the charm. According to Reuters Google is (once again) “close to settling a three-year antitrust probe by European regulators after it offered ‘much better’ concessions” to the European Commission (EC). However Google has been here before. Two previous… . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 3 months ago Loading+Bookmark  

What Metrics Do You Report to Clients

Last week I shared a quick 3 question survey asking what metrics SEOs are reporting to their clients. I started this to help me with another article I’m writing, and this is just a quick report of the results to say thank you to all those that took part, and particularly to the SEO Hangout …

dejanseo.com.au - 3 months ago Loading+Bookmark  

Google Issues Bad Ads Report: 59 Percent More Ads Pulled, But Fewer Bad Advertisers In 2013

In the ongoing battle to keep its ads ecosystem free of scammers and malware, Google says it pulled more than 350 million bad ads from its systems last year, up 59 percent from the 224 million it struck down in 2012. Looking back at last year’s bad ads report, it appears that for the first… …

searchengineland.com - 3 months ago Loading+Bookmark  

Part Three: Paid & Organic Report Data

AdWords came out with the paid and organic report in late August.  The paid and organic report had the potential to provide data that is no longer available in Google analytics due to the Google secure search update (not provided).  Getting data back would be great for both SEO and for SEO-PPC integration.  I wrote two posts …

seerinteractive.com - 3 months ago Loading+Bookmark  

RKG Report: PLAs Fuel AdWords Growth, Bing Ads Spend Rises Sharply In Q4

RKG has released its Q4 2013 Digital Marketing Report, and as other reports have indicated, paid search saw solid year-over-year growth in the holiday quarter. Paid search spend among RKG’s retail-heavy client set rose 23 percent year-over-year. Overall click volume increased 19 percent, and… . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 3 months ago Loading+Bookmark  

Report: Search Engines Responsible For 40% Of Holiday Traffic To Retailer Websites

As part of its Consumer Insights webinar last week, marketing services firm Experian revealed search engines were responsible for driving more than 40 percent of upstream traffic to Hitwise 500 Retailer websites during the 2013 holiday season. While still representing the largest share, Experian… . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 3 months ago Loading+Bookmark