Tag Archives | Search

How to Configure and Set Site Search Query Parameters in Google Analytics

For websites which lets users access their content based on search queries, it is extremely important to properly configure the site search query parameters in order to detect the exact search queries which the users are entering to locate the content. This post will share the steps that will help you to easily configure site …

searchenginepeople.com - 4 hours ago Loading+Bookmark  

Google Update Nicknamed ‘Pigeon Update’ Makes Major Local Search Changes

A new post from www.davidnaylor.co.uk. BAZINGA! The post Google Update Nicknamed ‘Pigeon Update’ Makes Major Local Search Changes appeared first on UK SEO Blog by Dave Naylor – SEO Tools, Tips & News. UK SEO Blog by Dave Naylor – SEO Tools, Tips & News

davidnaylor.co.uk - 6 hours ago Loading+Bookmark  

How To Use Paid Search Ads To Build & Measure Brand Awareness

Throughout 2013, Google and Ipsos MediaCT conducted 61 simulated search experiments to measure the impact of search ads on brand awareness. The results show that Paid Search increased top-of-mind awareness by 80% even when the consumer doesn't click on the ad, with some of the strongest lifts in the Auto and B2B categories. The 6 …

searchenginepeople.com - Tuesday, July 29, 2014 - 12:10 Loading+Bookmark  

How To Conduct A Winning Local Search Audit

Every week, our support team at BrightLocal fields numerous questions from our customers about how best to conduct a local search audit. The questions range from the type and quantity of data to include, to what processes and tools can be used to speed up the audit. This topic is well covered on… . About …

searchengineland.com - Monday, July 28, 2014 - 9:45 Loading+Bookmark  

Google “Pigeon” Updates Local Search Algorithm

“From what I’ve heard so far, this is a significant update with major changes in Google’s Local results.”

webmasterworld.com - Monday, July 28, 2014 - 4:12 Loading+Bookmark  

Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

In the battle for luxury shoppers, top retailers in 2013 outspent top luxury brands on Google AdWords paid search ads in four of five categories: apparel, beauty and cosmetics, shoes, and watches, according to a new report from AdGooroo. Search Engine Watch – Latest

searchenginewatch.com - Monday, July 28, 2014 - 4:06 Loading+Bookmark  

How to Make AdWords Paid Search Work for You – 7 Important Steps

Want to make your AdWords PPC accounts work better for you? By using these seven routine tasks, you can be not only more effective in managing your paid search clients, but become more valuable to your clients as well. Search Engine Watch – Latest

searchenginewatch.com - Friday, July 25, 2014 - 12:09 Loading+Bookmark  

Pigeon: Search Engine Land’s Name For The New Google Local Search Update

Last night, Google released a pretty significant local search algorithm update. Google told us there was no internal name for the update but now that we see that this update was fairly significant, so we decided to give it a name: Pigeon. Pigeon is the name we decided on because this is a local… . …

searchengineland.com - Friday, July 25, 2014 - 11:45 Loading+Bookmark  

How Apps Are Changing Search Rankings

At SEER, we believe in being as close to the cutting edge as possible as it relates to the web. Fortunately, one of our own, Nico Miceli, attended Google I/O. One of the things he brought back (other than his fancy watch) was an example of how Apps are changing the mobile search rankings display — and …

seerinteractive.com - Friday, July 25, 2014 - 10:05 Loading+Bookmark  

“Let Me Google That For You” Bill Aims To Replace Government Agency With Google Search

Senators Tom Coburn and Claire McCaskill have introduced new legislation aimed at saving taxpayers $ 66 million a year. What’s their plan? It’s the “Let me Google that for you” Act, and its goal is to replace the National Technical Information Service (NTIS) agency with a… . About SEO, PPC, SEM, Search Engines & Search …

searchengineland.com - Friday, July 25, 2014 - 9:45 Loading+Bookmark  

Search In Pics: Hillary Clinton At Google, Google’s Iron Chef & Alice Cooper Band At Google

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. The Next Iron Google Chef: Source: Google+ Hillary Clinton Interviewed By… . About SEO, PPC, SEM, …

searchengineland.com - Friday, July 25, 2014 - 7:45 Loading+Bookmark  

Google Updates Local Search Algorithm With Stronger Ties To Web Search Signals

Google has released a new algorithm to provide a more useful, relevant and accurate local search results that are tied more closely to traditional web search ranking signals. The changes will be visible within the Google Maps search results and Google Web search results. The core changes are behind… . About SEO, PPC, SEM, Search …

searchengineland.com - Thursday, July 24, 2014 - 5:45 Loading+Bookmark  

Search Marketing Expo – SMX East Lowest Rates Expire Tomorrow. Register Now!

Join the most accomplished search marketers in the world at SMX East, Sept. 30-Oct. 2 in NYC. The conference will feature three days of tactic packed sessions, the highest-level networking anywhere, and much more. See the agenda. Lowest Super Early Bird rates expire tomorrow – Register now… . About SEO, PPC, SEM, Search Engines & …

searchengineland.com - Thursday, July 24, 2014 - 1:45 Loading+Bookmark  

85% of Retailers Say Paid Search is Most Effective Acquisition Channel

A new report by Shop.org and Forrester show paid search as being the most heavily invested in by retailers, and the most effective channel for customer acquisition. The study also showed display advertising is experiencing a comeback. Search Engine Watch – Latest

searchenginewatch.com - Thursday, July 24, 2014 - 10:06 Loading+Bookmark  

It’s Time For Marketers To Attend To The Branding Benefits Of Search

Google recently released a study that concluded, “Search Ads Lift Brand Awareness.” The study tested brand recall for searchers who had seen the target brand in paid search ads against a control group who had not been exposed to the brand. The study concluded that brand-exposed… . About SEO, PPC, SEM, Search Engines & Search …

searchengineland.com - Thursday, July 24, 2014 - 7:45 Loading+Bookmark