Tag Archives | Should

Building a new website? 10 reasons why you should consider SEO from the start!

Whether you’re just starting out and building a website from scratch, or you’re looking to give your current website a makeover, pulling your SEO team in from the start will save you time in the long run. I see it time and time again. A website is built, then the SEOs are pulled in to …

seoptimise.com - Thursday, July 31, 2014 - 10:07 Loading+Bookmark  

Maybe We Should Break Up With Google

Quit obsessing about top rankings. If your business relies too heavily on organic search traffic from Google, maybe it’s time to alleviate that dependence. Chase healthier goals: being the most competitive, relevant, knowledgeable, and trustworthy. Search Engine Watch – Latest

searchenginewatch.com - Wednesday, July 30, 2014 - 8:06 Loading+Bookmark  

Why You Should Choose Responsive Design Over A Mobile Site

  According to Google, over the past two years alone, mobile search traffic has increased five-fold. As more and more customers are on the go, searching for products and services from their mobile devices it's becoming imperative for businesses to engage with their customers and enhance their mobile experience. For some businesses building a separate …

searchenginepeople.com - 1 week ago Loading+Bookmark  

You’ve Been Hit by Penguin! Should You Start Over or Try to Recover?

If you’ve been affected by Google’s Penguin algorithm, the results can sometimes be devastating. Can your site ever recover, or does it make more sense to just scrap the site and start with a new one? This post will help you decide. Search Engine Watch – Latest

searchenginewatch.com - 2 weeks ago Loading+Bookmark  

30 Most Important Google Ranking Factors A Beginner Should Know

Google uses about 200 various factors to rank a site. Apparently. It doesn’t matter how accurate this number is. The sheer magnitude of it is still intimidating. Especially for someone only starting to rank their site. But here is the catch. Not all those factors are equally important. Some are indeed a must haves but… …

blog.positionly.com - 2 weeks ago Loading+Bookmark  

Should You Be Bidding On Your Brand Terms For Your Search Ads?

While many advertisers have bought into the idea of bidding on search terms that include their brand name, there are still plenty of smart people that question the incrementality of such a practice. We’ve questioned it ourselves, most recently in a 2012 study. That study looked at incremental… . About SEO, PPC, SEM, Search Engines …

searchengineland.com - 2 weeks ago Loading+Bookmark  

Should You Gate Content? The SEO Implications

Content marketing is the hot topic these days, but lead generation marketers are faced with a conundrum: How do I get the visibility for my content via organic search while at the same time capturing leads? Are SEO and gated content mutually exclusive? There’s no magic answer to this… . About SEO, PPC, SEM, Search Engines …

searchengineland.com - 3 weeks ago Loading+Bookmark  

Google Announces the End of Author Photos in Search: What You Should Know

Posted by Cyrus-Shepard Google gives, and Google takes away. Even so, it came as a surprise when John Mueller announced Google will soon drop authorship photos from most search results. This one hits particularly hard, as I’m known as the guy who optimized his Google author photo. Along with many other SEOs, I constantly advise …

moz.com - 1 month ago Loading+Bookmark  

Links Should Only Be a Surprise? Nonsense!

Bing’s Duane Forrester says “You want links to surprise you.” But these links are only possible if your site already has some visibility. Without link building, the pursuit of relevant and authoritative links, attracting visibility is difficult. Search Engine Watch – Latest

searchenginewatch.com - 1 month ago Loading+Bookmark  

Should Facebook Marketers Focus on Likes, Shares, or Promoted Posts?

Should Facebook Marketers Focus on Likes, Shares, or Promoted Posts? Facebook has become a social networking platform with a user base of over a billion. Many SMBs and marketers have had to keep up with Facebook's rapidly changing marketing platform as well as the inherent changes in the social media world. A Facebook handbook can …

searchenginepeople.com - 1 month ago Loading+Bookmark  

How Long Should a YouTube Video Ad Be? Actual Data & Regression Analysis

Our Hypothesis Shorter YouTube video ads have higher view rates and cost less per view. Test Procedure Look at actual YouTube video ad performance data on view rates to 100% and cost per view to see if our hypothesis is true.  If it true, we also want to know what equation approximates the relationship between …

seerinteractive.com - 2 months ago Loading+Bookmark  

Up Close @ SMX Advanced: What Advanced SEMs Should Be Doing About Mobile

Every year is the year of mobile, and 2014 hasn’t been a disappointment. Mobile screen time now exceeds TV in the United States. Fifty percent of paid-search clicks on Google will come from mobile devices in 2015, according to one forecast. So what do advanced SEMs need to know about mobile, and… . About SEO, PPC, …

searchengineland.com - 2 months ago Loading+Bookmark  

5 Development Tricks Self-Sufficient Marketers Should Master

While there are some jobs better left to programmers, coders, and quality assurance specialists, there’s room for us marketers to step up our game. Master these five skills to rely on developers a little less and get your work done a little quicker. Search Engine Watch – Latest

searchenginewatch.com - 2 months ago Loading+Bookmark  

Social Media 101: 30 Things You Should Avoid Doing on Social Media by @albertcostill

Social media is a great way to promote your brand, expand your reach, and increase followers who will hopefully become customers. However, it can also create trouble when not used correctly. One mistake on Facebook, Twitter, Pinterest, or Google+, and your brand is suddenly dealing with a serious reputation issue. Since we don’t want you to experience that …

searchenginejournal.com - 2 months ago Loading+Bookmark  

SMX Liveblog: What Advanced SEOs Should Be Doing about Mobile SEO

SMX Liveblog: What Advanced SEOs Should Be Doing about Mobile SEO was originally published on BruceClay.com, home of expert search engine optimization tips. In this session, we’re going to hear from a panel of experts that include: Cindy Krum, CEO, MobileMoxie (@suzzicks) Michael Martin, Senior SEO Manager, Covario (@mobile__martin) Maile Ohye, Senior Developer Programs Engineer, …

bruceclay.com - 2 months ago Loading+Bookmark