Tag Archives | Study

A Comprehensive Study of Content and Brand Visibility on Google+

Understanding Google+ Google has been aggressively attempting to diversify away from search. Over the years they’ve come up with a number of promising products in a sea of failed experiments. When Larry Page took charge of Google’s direction once again, we witnessed a sudden shut down of unviable products. … The post A Comprehensive Study of Content and …

dejanseo.com.au - Wednesday, April 16, 2014 - 6:52 Loading+Bookmark  

Google’s Effective ‘White Hat’ Marketing Case Study

There’s the safe way & the high risk approach. The shortcut takers & those who win through hard work & superior offering. One is white hat and the other is black hat. With the increasing search ecosystem instability over the past couple years, some see these labels constantly sliding, sometimes on an ex-post-facto basis, turning …

seobook.com - Tuesday, April 15, 2014 - 6:54 Loading+Bookmark  

Study: 78 Percent Of Local-Mobile Searches Result In Offline Purchases

Today comScore, Neustar Localeze and agency 15 Miles released the findings from their latest Local Search Study. Now in its seventh year, the survey of nearly 5,000 US adults was conducted in December 2013. Respondents “were individuals who [had] conducted a local business search in the last… . About SEO, PPC, SEM, Search Engines & …

searchengineland.com - 1 week ago Loading+Bookmark  

Case Study: Using Contests To Build Links

It’s common knowledge certain markets are harder to build links for than others. For the most, part highly competitive industries are tough because they are highly competitive (and they’ve been worked to death), but less competitive markets can also be difficult because of the demographic behind them. Such was the case for a client we took on …

linkspiel.com - 2 weeks ago Loading+Bookmark  

Smartphones To Drive 50 Percent Of Google Paid Search Clicks By End Of 2015 [Study]

Mobile paid search saw rapid growth last year, owing to the both the rise in smartphone and tablet use as well as to the introduction of enhanced campaigns, which largely bakes  mobile targeting into advertisers’ campaigns. In 2013, 19 percent of Google’s ad revenue came from mobile search… . About SEO, PPC, SEM, Search Engines …

searchengineland.com - 1 month ago Loading+Bookmark  

Study: Researchers Blame Google Flu Trends Inaccuracies On Ongoing Algorithm Updates

Researchers at Northeastern University in Boston claim the regular overestimation of flu cases by Google Flu Trends can be blamed on Google’s ever-evolving algorithms and the inaccurate analysis of big data. Google Flu Trends often has been cited for incorrectly projecting the number of flu… . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 1 month ago Loading+Bookmark  

Go Deep: Product Listing Ad Campaigns That Just Focus On Top Sellers Get Short Changed [Study]

Is there a long tail in PLAs? Does it pay off for retailers to advertise all of their products in their Google product listing ad (PLA) campaigns? Or should they stay focused on top sellers and high margin items? Sitting on a trove of data from large scale Google Shopping campaigns, a team at PLA… …

searchengineland.com - 1 month ago Loading+Bookmark  

Study: Women Spotlighted In Only 17% Of Google Doodles Between 2010 & 2013

In its expansive Google: Doodle Us study, female advocacy group SPARK revealed only 77 women were represented in the 445 Google Doodles featured on the site’s various country-specific homepages between 2010 and 2013. Analyzing the individuals honored by Google logos appearing on the… . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 2 months ago Loading+Bookmark  

Google+ Case Study: Why did my lunch go viral?

A photo of my lunch went viral on Google+ over the weekend with 28,616 views, 312 +1′s and 54 comments and I had no idea why. The level of engagement on the post goes well beyond the norm of somebody with only 16,000 followers. … The post Google+ Case Study: Why did my lunch go viral? appeared …

dejanseo.com.au - 2 months ago Loading+Bookmark  

Masters of Inbound Marketing: Shopify Part 2 – Blog Micro Study

This is the second and final part of our Masters of Inbound Marketing feature on Shopify. Don’t forget to check out part 1 for a deeper understanding of the e-commerce giant. You may already know that Shopify is awesome. The company’s massive growth is supremely impressive and there seems to be no end in sight. …

poweredbysearch.com - 2 months ago Loading+Bookmark  

Study Reports 20% of Overall Traffic Comes From Facebook and Pinterest by @dannywong1190

A new report released by my company, Shareaholic, a content discovery and sharing platform used by 200,000+ websites around the globe, revealed Facebook and Pinterest collectively referred one-fifth of all visitors to sites across the web last month. The study was intended to observe how much traffic the eight largest social media platforms referred to Shareaholic’s growing network of sites and …

searchenginejournal.com - 2 months ago Loading+Bookmark  

A Study In Quantity: Sometimes Less Is More

There are generally two schools of thought when it comes to quantity. As a certain group of hilarious phone-peddling kids would tell you, more is better. Image Source This makes sense. More of something (well, something good anyway) is better than less of that thing. However, as a certain insurance-mongering lizard tells me on my …

seerinteractive.com - 3 months ago Loading+Bookmark  

Study: 34% Of Google Search Results Have Rich Media, 9 Organic Links & 9 Search Ads

Conductor released a study that analyzed the ten blue links at Google showing 34% show rich media, nine organic listings and nine search ads. 34% Of Search Snippets Have Rich Media The Conductor study showed that there was rich media on the search results page 34% of the time. The break down of… . About …

searchengineland.com - 3 months ago Loading+Bookmark  

Study: Display Ads Drive Search Clicks After Two Weeks

Though there have been several studies on the impact of display ads on search queries, researchers from Harvard and Ozyegin University in Turkey sought to bring academic rigor to this discussion.  Their findings are contained in a Harvard Business School paper entitled, “Do Display Ads… . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 3 months ago Loading+Bookmark  

EU: Google Antitrust Concessions “Unacceptable” As Second Study Condemns “Rival Links”

European Union competition commissioner Joaquin Almunia announced Friday in a Spanish radio interview that Google’s second round of concessions in its current antitrust settlement proposal were “unacceptable.” The main obstacle to settlement is still Google’s treatment of… . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 4 months ago Loading+Bookmark