Tag Archives | Study

Top Luxury Brands Spent $22 Million On Google Text Ads In The U.S. Last Year [Study]

Paid search research firm, AdGooroo, has analyzed the paid search activity by luxury brands and retailers in the U.S. across five categories: apparel, beauty & cosmetics, shoes, handbags and watches. According to the study, five of the top personal luxury companies spent nearly $ 22 million on… . About SEO, PPC, SEM, Search Engines & …

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Study Shows Organic Search Responsible for 64% of Web Traffic by @mattsouthern

Groupon recently published a study showing that 60% of what Google Analytics defines as “direct traffic” is actually organic traffic. The study was conducted by Groupon’s Director of Product Management, who heads their organic search. In the study he shared details about an experiment that involved completely deindexing Groupon from Google for 6 hours. After …

searchenginejournal.com - 2 weeks ago Loading+Bookmark  

Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers

In its latest report, “How Search Marketers Engage on Twitter,” social insights company Leadtail looked at hundreds of U.S. search marketers (SEMs) on Twitter to discover what topics they talked about and which content they consumed and shared. Search Engine Watch – Latest

searchenginewatch.com - 2 weeks ago Loading+Bookmark  

Organic Search Accounts for Up to 64% of Website Traffic [STUDY]

Inspired by Groupon deindexing itself from Google and finding 60 percent of their direct traffic was actually organic search, Conductor reveals data showing that organic search is actually responsible for driving 64 percent of traffic to websites. Search Engine Watch – Latest

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Search Engine Traffic Declines While Engagement Remains Steady [Study]

A Shareaholic analysis of search engine data has found a steady decline in the number of visitors coming from search engines over six months. Based on average visit duration, pagers per visit, and bounce rate, Google sent less engaged visitors. Search Engine Watch – Latest

searchenginewatch.com - 1 month ago Loading+Bookmark  

Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

Even if you’ve decided to “go mobile,” you may be losing an average of 68 percent of smartphone traffic. New BrightEdge research looks at the various types of mobile solutions and how they affect important outcomes like rankings and traffic. Search Engine Watch – Latest

searchenginewatch.com - 1 month ago Loading+Bookmark  

Analyzing 11,555 Questions Asked by SEOs: The Moz Q&A Meta Study

Posted by gfiorelli1 Sometimes we don’t need to travel to exotic linked data sources to discover treasure troves of precious information about our audience’s desires, aspirations, fears, and complaints. Sometimes that treasure is just far as a phone call to the customer care department. Sometimes it is just a click away in the Q&A and/or Forum section …

moz.com - 1 month ago Loading+Bookmark  

Videos Dominate Universal Search Results 65% of the Time [Study]

Searchmetrics studied the Universal Search results for millions of keywords over the course of a year to gauge what has changed in Universal Search and how. Videos were the most common type of Universal Search result, with YouTube dominating share. Search Engine Watch – Latest

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Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

When the test subjects were asked what was top of mind when asked about a specific category keyword, Google found that 14.2 percent in the test group named the test brand, while 8.2 percent in the control group also named the same brand. Search Engine Watch – Latest

searchenginewatch.com - 1 month ago Loading+Bookmark  

Study: Google Universal Results Show Up For 85% Of All Searches: Videos In 65% & Maps In 1%

SearchMetrics released a study on the penetration of Universal Search results in the Google search results. By Universal Search we mean the way Google “blends” results from “vertical” search engines like Google Images, Google Videos, Google Maps or Google News into its web search listings. The… . About SEO, PPC, SEM, Search Engines & Search …

searchengineland.com - 1 month ago Loading+Bookmark  

Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

School may have just got out for some, but that doesn’t mean search marketers can take a break. According to data coming from PM Digital’s fourth annual “Back To School Trend Report,” the back-to-school marketing season is in full swing. Search Engine Watch – Latest

searchenginewatch.com - 1 month ago Loading+Bookmark  

Does Google’s “Search Ads Lift Brand Awareness” Study Mean What It Says?

Google is touting a new study this week that concludes “Search Ads Lift Brand Awareness”. What the study should be titled, though, is “The Top Search Ad Lifts Brand Awareness”. This was a meta-study in which several studies were conducted by Google and Ipsos MediaCT across a… . About SEO, PPC, SEM, Search Engines & …

searchengineland.com - 1 month ago Loading+Bookmark  

Google Study: Search Ads Improve Top-Of-Mind Awareness

Google announced a new study they are behind with Ipsos MediaCT where they show how search ads not just improve conversions but also improve brand awareness… Search Engine Roundtable

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Financial Services PPC Ads: Words That Work [Study]

Researchers at Bing Ads recently took a close look at word choices in financial services search ads to see if there were specific terms that got more clicks than others – and to see if this varied according to device. Here are those findings. Search Engine Watch – Latest

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Facebook Posts See More Engagement on Weekends and After Hours [Study]

TrackMaven studied more than 5,000 Facebook pages and about 1.6 million posts to uncover the best days and times to post status updates, as well as how to structure those updates for maximum visibility. Search Engine Watch – Latest

searchenginewatch.com - 1 month ago Loading+Bookmark