Tag Archives | ways

10 Ways SEO Works for B2B Companies

by Jayson DeMers When marketers think of SEO, they often misunderstand its relationship with B2B companies. Typically, SEO is associated with B2C organizations, since customer acquisition is focused on a positive brand user experience. It’s easy to forget, though, that marketing to other businesses still involves marketing to people and building relationships. The reality is …

searchengineguide.com - Tuesday, April 15, 2014 - 1:04 Loading+Bookmark  

7 Ways to Identify Long Tail Keywords on Google AdWords by @Rocco_Zebra_Adv

PPC advertisers are constantly looking for long tail keywords because they are more likely to generate quality clicks at a lower CPC than more general and extremely competitive keywords. For example, “buy an affordable black dress online” versus the more general (and expensive) “women’s black dress” or “women’s clothing”. But how do you find valuable …

searchenginejournal.com - 3 weeks ago Loading+Bookmark  

6 Ways to Make Sure You Never Get an Algorithmic Penalty from Google

Search engine penalties are the bogeyman of the Internet marketing world. They’re deadly. Just a few tweaks in the omnipotent algorithm could send your online business hurtling off the tracks. If you’re not careful, a penalty will crush your business. I’ve seen it happen. I’ve had to guide people through the crap that comes with …

quicksprout.com - 3 weeks ago Loading+Bookmark  

The 10 Best Ways to Land a Social Media Internship by @albertcostill

It doesn’t really matter what industry you are trying to enter — internships are an essential way to get valuable hands-on experience in your potential career. On top of that, it’s probably the greatest opportunity you’ll have to get your foot in the door. And, with social media as popular as ever, landing an internship …

searchenginejournal.com - 4 weeks ago Loading+Bookmark  

It’s Conference Season! 5 Ways To Build Links At Events

Spring brings more than just a (long-awaited) reprieve from this intense winter we’ve been having. It means conference season is upon us, which means a (much-needed) break away from our computer shackles for some good ol’ fashioned networking. It’s also a perfect time to build… . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 1 month ago Loading+Bookmark  

7 Ways to Increase Your Rankings without Leveraging Content Marketing

Hands down, my favorite approach to boosting search traffic is to leverage content marketing. Why? Because the data shows that it works! I know, however, that not every business can leverage it. Whether it’s because you can’t write high quality content or you don’t have a blog set up or your legal team won’t approve …

quicksprout.com - 1 month ago Loading+Bookmark  

Why Local Businesses Need Reviews and 12 SEO-Approved Ways to Get Them

Why Local Businesses Need Reviews and 12 SEO-Approved Ways to Get Them was originally published on BruceClay.com, home of expert search engine optimization tips. The local search algorithm is so complex that a good local SEO has to look at almost every aspect of the business’s marketing, from the website and ads that the business …

bruceclay.com - 1 month ago Loading+Bookmark  

9 Ways to Make Your First Online Sale From Your Corporate Blog

Just because you pop up a corporate blog and generate traffic doesn’t mean you will actually generate any sales. I learned this the hard way with KISSmetrics. When we first started our blog, we were quickly able to get it to over 100,000 visitors a month, but we weren’t generating any extra sales from that traffic. …

quicksprout.com - 1 month ago Loading+Bookmark  

11 Simple Ways to Propel Your LinkedIn Profile into ‘All-Star’ Status by @albertcostill

If you haven’t signed up for LinkedIn yet, consider the following: it’s the world’s largest professional network online with more than 277 million members in over 200 countries and territories. In fact, professionals are signing up at an astounding rate of more than two new members per second. And, an incredible 77 percent of jobs …

searchenginejournal.com - 2 months ago Loading+Bookmark  

7 Ways to Boost Your Inbound Marketing Creativity

It’s easy to confuse the notion of having an idea with the mere inkling of one. This is why the “everyone has ideas” cliché is so prevalent. An idea requires a fully formed thought, one which has considered at least a few variables, has a goal, and can be logically presented. A good idea lies …

poweredbysearch.com - 2 months ago Loading+Bookmark  

Why Your Search Rankings Are Dropping (and 7 Ways to Fix It)

One of the most common questions I get on a daily basis is this: My rankings are dropping, what should I do? Now, I’m not a big believer in tracking rankings because search has moved towards a long tail game. And as long as your search traffic keeps going up quarter after quarter, you are …

quicksprout.com - 2 months ago Loading+Bookmark  

5 Ways to Leverage the “Always-On Google Zeitgeist” – Google Trends

5 Ways to Leverage the “Always-On Google Zeitgeist” – Google Trends was originally published on BruceClay.com, home of expert search engine optimization tips. In its Build a Story with Trends documentation, Google calls Trends an “always-on Google zeitgeist.” Usually when a brand uses a grandiose word like zeitgeist to describe itself I can’t resist an …

bruceclay.com - 3 months ago Loading+Bookmark  

7 Smart Ways to Combine Content Marketing with SEO for More Qualified Search Traffic

Content marketing and SEO are like peanut butter and jelly. You can eat them on their own, and they are delicious… But what happens when you combine them? They complement each other, right? That’s why peanut butter and jelly sandwiches are so common…the flavors just go so well together. The sandwich is so popular that …

quicksprout.com - 3 months ago Loading+Bookmark  

Think Bigger: 28 Ways to Be a Better SEO

Are your deliverables A huge list of problems, or A pathway to insightful solutions? Are you calling your clients out on what they’re doing wrong in your deliverables or are you supporting their intents to reach their business goals through your very specific expertise? The differences can be so slight but so powerful. At SEOgadget …

seogadget.com - 3 months ago Loading+Bookmark  

Think Bigger: 28 Ways to Be a Better SEO

Are your deliverables A huge list of problems, or A pathway to insightful solutions? Are you calling your clients out on what they’re doing wrong in your deliverables or are you supporting their intents to reach their business goals through your very specific expertise? The differences can be so slight but so powerful. At SEOgadget …

seogadget.com - 3 months ago Loading+Bookmark