5 Tips To A/B Test The Right Way

Do you remember those little lab notebooks you kept when you were a kid at school? You’d run experiments in class and carefully document the entire process. First your professor would ask a question. Then you’d do a bit of reading and come up with a hypothesis. Finally, you’d test the hypothesis by running an… …

blog.positionly.com - 1 hour ago Loading+Bookmark  

Internet Marketing Ninjas, ClickZ to Host Benefit for Homeless Youth

Internet Marketing Ninjas is teaming up with ClickZ Live to jointly sponsor a Charity Party on August 13th 2014 from 8:00pm to 11:00pm.  This will be a private event in conjunction with Clickz Live San Francisco. The party, to be held at Harlot on 46 Minna, will be open to the first 150 people with …

internetmarketingninjas.com - 1 hour ago Loading+Bookmark  

Google Seeks Community Help To Improve Google Translate by @mattsouthern

Google is seeking community help to improve its Google Translate service in a new post published to the official Google Search blog. Google has recently launched a new Translate Community where language enthusiasts can help Google improve translation quality for the 80 languages supported by Google, and assist Google with launching new languages. In the …

searchenginejournal.com - 1 hour ago Loading+Bookmark  

New Free Dynamic Sitelinks on Google AdWords Ads – Everything You Need to Know

Dynamic sitelinks are automatically generated and appear below your Google AdWords ad text. They cost nothing if they’re clicked and provide more space on the search results. Here’s everything advertisers need to know about dynamic sitelinks. Search Engine Watch – Latest

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How To Conduct A Winning Local Search Audit

Every week, our support team at BrightLocal fields numerous questions from our customers about how best to conduct a local search audit. The questions range from the type and quantity of data to include, to what processes and tools can be used to speed up the audit. This topic is well covered on… . About …

searchengineland.com - 2 hours ago Loading+Bookmark  

Getting Top Position With Location Based PPC On A Budget

Google is constantly making changes to the way they display search results and especially to how and where ads are displayed on the page. Consider this screen capture for a search on "las vegas hotels" (a very competitive term with several large advertisers who are quite progressive with their PPC efforts) and what you see: …

searchenginepeople.com - 3 hours ago Loading+Bookmark  

Crap Google Results & Yelp

Yelp is obviously very, very good with their SEO. They apparently have the ability to sculpt their internal link values to highlight what appear to be the most popular local businesses in the Google local results. Apparently their ability to do that in their strongest markets is even greater than elsewhere. These results, first highlighted …

blumenthals.com - 3 hours ago Loading+Bookmark  

Twitter Cards: A Quick Start Guide

Twitter cards are one social media marketing tool you can’t afford to ignore. By going beyond basic tweets to include videos, pictures, and other information, your business can integarate a transactional message into the conversation. Search Engine Watch – Latest

searchenginewatch.com - 3 hours ago Loading+Bookmark  

Google 7 Packs Dropped But Probably Not as Much as MozCast Indicated

Last week, in the wake of the Google’s Local Algo update, MozCast was showing precipitous decline in their tool that measures visibility of the pack. With the access to the actual queries (thanks to Moz for that transparency), Linda (and to a lesser extent I) noticed anamolies, with totally unpredictable results based on previous searching …

blumenthals.com - 5 hours ago Loading+Bookmark  

10 Social Media PR Lessons From #OITNB

With the big push in content marketing and the use of social media as a commonplace tactic for brands, rising above the noise is a challenge. With a little creativity, any brand can steal some inspiration from shows like “Orange is the New Black”. Search Engine Watch – Latest

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How Knowledge Base Entities can be Used in Searches

When Google crawls the Web to collect information about objects or entities, it also collects facts about those entities. These facts are separated into different categories or attributes associated with those entities. For example, a book may have attributes such as an author, a publisher, a year published, a web site where it can be …

seobythesea.com - 5 hours ago Loading+Bookmark  

Google “Pigeon” Updates Local Search Algorithm

“From what I’ve heard so far, this is a significant update with major changes in Google’s Local results.”

webmasterworld.com - 7 hours ago Loading+Bookmark  

Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

In the battle for luxury shoppers, top retailers in 2013 outspent top luxury brands on Google AdWords paid search ads in four of five categories: apparel, beauty and cosmetics, shoes, and watches, according to a new report from AdGooroo. Search Engine Watch – Latest

searchenginewatch.com - 7 hours ago Loading+Bookmark  

6 Tips for Writing Successful LinkedIn Articles

LinkedIn is a great platform for publishing articles, but you need to have a strategy and consider what types of content work best for the people reading articles on LinkedIn. Here’s how to write articles that will succeed on LinkedIn. Search Engine Watch – Latest

searchenginewatch.com - 9 hours ago Loading+Bookmark