7 Critical Steps to Boosting your Campaign’s CTR

People don’t generally have a favourable attitude towards ads, so it was delightful for us lovers of PPC to hear Jon Myers talk at January’s Biddable World Conference about present and future paid search trends, where he identified an upward trend in CTR.   CTR is such an important metric when measuring PPC performance, as …

seoptimise.com - 35 mins ago Loading+Bookmark  

7 Critical Steps to Boosting your Campaign’s CTR

People don’t generally have a favourable attitude towards ads, so it was delightful for us lovers of PPC to hear Jon Myers talk at January’s Biddable World Conference about present and future paid search trends, where he identified an upward trend in CTR.   CTR is such an important metric when measuring PPC performance, as …

seoptimise.com - 3 hours ago Loading+Bookmark  

Google+: Looking Behind the Scenes of Profiles and Posts

I love Google+. In addition to using it for content discovery, this rapidly growing social network is an incredible tool for micro blogging,  networking and relationship building. While Google+ can effectively be used as a micro blogging platform, it lacks many of the features that give blog owners using a CMS more control of the …

seerinteractive.com - 5 hours ago Loading+Bookmark  

A Recommendation For Any Site with Guest Bloggers

I have been debating with myself for over a week on whether or not it would be a good idea to write this post. I am not into outing people or methods, but with the recent penalties to blogs for links and the potential for businesses to lose money I feel like I can make …

seoaware.com - 10 hours ago Loading+Bookmark  

Why Yahoo’s Not Going To Steal The Search Default For iPhone Away From Google

Apparently Yahoo CEO Marissa Mayer wants to be the default search for Apple’s Safari browser on iPhone and iPad and has been preparing to make a solid pitch. Well, we all want things we can’t have, and I’d be incredibly surprised if Yahoo got its wish here. Kara Swisher over at… . About SEO, PPC, …

searchengineland.com - 13 hours ago Loading+Bookmark  

Zuckerberg: Facebook Graph Search Is “A Five-Year Thing”

It’s been more than a year since Facebook introduced Graph Search to the world — its first foray into developing a serious search product for Facebook users. If you think development of Graph Search has been moving at a snail’s pace, you’re probably not alone. The rollout to… . About SEO, PPC, SEM, Search Engines …

searchengineland.com - 16 hours ago Loading+Bookmark  

States Threaten Action If Google Doesn’t Delist “Illegal Sites”

According to the Washington Post, 24 state attorneys general are trying to pressure Google to discontinue ads and the indexing of sites they argue teach or enable criminal activity. In particular, they continue to pressure Google to eliminate advertising connected to the sale of illegal or fake… . About SEO, PPC, SEM, Search Engines & …

searchengineland.com - 17 hours ago Loading+Bookmark  

Matt Cutts Stars In Parody “Spam Around The World” Video

Matt Cutts has been the subject of a number of parody/comedy videos during his tenure as the chief of Google’s webspam team, and the latest has him starring in a rap-style clip called “Spam Around The World.” It’s a collage of clips from past webmaster videos edited together… . About SEO, PPC, SEM, Search Engines …

searchengineland.com - 18 hours ago Loading+Bookmark  

Microsoft’s Cortana Assistant Personalization Comes To Bing On The Web

One of the most interesting things about Microsoft’s new Cortana search assistants has just gone live for those early adopters of it: integration with Bing’s search results. Those using Cortana will now find “personalized cards” that will appear at the bottom of the Bing… . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 20 hours ago Loading+Bookmark  

iAcquire Co-CEO Talks Google Authorship

We invited Joe Griffin, Co-CEO and Co-Founder at iAcquire, to share his thoughts on the significance of Google Authorship and what this means for businesses. What is Google Authorship? Why is it important for search and branding? Google Authorship is a digital authentication process that allows Google to link published web content to the specific author …

distilled.net - 20 hours ago Loading+Bookmark  

8 Powerful Takeaways from Eye Tracking Studies

When it comes to data, I’m convinced you can’t have enough. Crunching numbers, running tests, poring over metrics, analyzing trends — that’s what helps build great businesses and awesome websites. One fascinating field of study of consumer behaviour is eye tracking. The information gleaned from eye tracking can help you become a more proficient web …

quicksprout.com - 21 hours ago Loading+Bookmark  

Are You Building Links Or Building A Business?

I think many of us can agree that the great thing about this industry is that it’s constantly evolving and new elements are continuously being added. For example, I love the role social is playing in helping companies connect with customers and the effect it has on search (links, mentions,… . About SEO, PPC, SEM, …

searchengineland.com - 22 hours ago Loading+Bookmark  

6 Steps To Boost The Profitability Of Your SEM Acquisition Program

Imagine that your job is to stand outside a barber shop and bring in new customers. If a businessman with shaggy hair comes walking by, you give him a big wave and a hello. If a bald man walks by, not so much. This analogy is used by Google AdWords to describe its Enhanced cost-per-click …

searchengineland.com - 23 hours ago Loading+Bookmark  

A Comprehensive Study of Content and Brand Visibility on Google+

Understanding Google+ Google has been aggressively attempting to diversify away from search. Over the years they’ve come up with a number of promising products in a sea of failed experiments. When Larry Page took charge of Google’s direction once again, we witnessed a sudden shut down of unviable products. … The post A Comprehensive Study of Content and …

dejanseo.com.au - 23 hours ago Loading+Bookmark